# Fruity Fashion Tees The Yours Truly Fall 2010 Collection is Made for the Hipster Chick By Meghan Young | Published 2010-11-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/yours-truly-fall-2010 References: [lifelounge](http://www.lifelounge.com/fashion/news/yours-truly-fall-2010-collection.aspx) & [yourstrulybrand](http://www.yourstrulybrand.com/) Ladies, if you're looking for some cute streetwear that won't compromise your femininity, look no further than the Yours Truly Fall 2010 collection. Comfy and casual, this collection is super chic as well, making it perfect for everyday wear. Filled with tees and crewnecks that feature retro and at times cliche slogans, the Yours Truly Fall 2010 collection is definitely made for the hipster chicks out there. Check out this colorful line in the featured gallery -- you won't be disappointed. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 43% | Activity: 23% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Retro-inspired Clothing:** Opportunity for brands to incorporate vintage designs in their collections for the fashion conscious consumer. - **Gender-inclusive Streetwear:** Brands can cater to genderless fashion by creating items that are comfortable and versatile for both men and women. - **Slogan Tees:** Brands can come up with their own unique and catchy phrases for customers who prefer statement-making pieces. ### Who This Affects Most - **Fashion:** Clothing brands can innovate their collections to appeal to consumers who prioritize comfort and style simultaneously. - **E-commerce:** Online stores can invest in personalized collections for niche markets, such as the hipster demographic. - **Print and Design Services:** Businesses can offer customized fashion items adorned with unique logos or slogans to attract customers looking for personalized items. ## Related on Trend Hunter - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Girlhood-Inspired Clothing Drops](https://www.trendhunter.com/trends/peachy-dens-sweet-cheeks.md) - [Seasonal Womenswear Collections](https://www.trendhunter.com/trends/artless-forevers-fall-25.md) - [Cozy Versatile Sweater Capsules](https://www.trendhunter.com/trends/brunette-the-label-2.md) - [Active-Minded Refreshing Streetwear](https://www.trendhunter.com/trends/october-collection.md) - [High School-Inspired Autumn Fashion](https://www.trendhunter.com/trends/erl-2.md) - [Fall Influencer-Backed Capsules](https://www.trendhunter.com/trends/caitlin-covington.md) - [Elevated Fall Basics](https://www.trendhunter.com/trends/alyson-eastman.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md)