# Complimentary Dressing Rooms 'Yours Clothing' Features Interactive Change Rooms By Vasiliki Marapas | Published 2014-07-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/yours-clothing References: [refinery29](http://www.refinery29.com/2014/07/70986/yours-clothing-fitting-room-compliments) & [yoursclothing](http://www.yoursclothing.com/) Plus-size retailer 'Yours Clothing' has found a way to make your dressing room experience a little more enjoyable. I can't imagine anyone actually enjoys fitting rooms, or, as I like to refer to them, the Seventh Circle of Hell. And why would they? They're an irregularly-shaped, confined space with bad lighting and 360-degree mirrors. I think I speak for everyone when I say "No, thank-you." Realizing the discomfort that change rooms inflict on its clientele, the UK-based brand has added a new feature to the [dressing rooms](https://www.trendhunter.com/trends/ai-virtual-fitting-room) in its London location. The rooms come equipped with an [interactive technology designed to compliment shoppers](https://www.trendhunter.com/trends/heymirror-smart-dressing-mirror) as they try things on -- since we don't always have the luxury of shopping with our best friends. A little positive reinforcement can't hurt, but it remains to be seen whether the disembodied delivery is effective. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 39% | Activity: 66% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Dressing Rooms:** The rise of interactive technology in dressing rooms to improve customer experience in the fashion industry. - **Personalized Customer Service:** The adoption of personalized services to cater to individual customer needs and preferences in the fashion industry. - **Emotional Retailing:** The trend towards emotional engagement between customers and retailers, using technology to enhance customer satisfaction and loyalty. ### Sectors Adopting This - **Fashion Industry:** Interactive dressing rooms and personalized services offer disruptive innovation opportunities for fashion retailers looking to enhance customer experience and engagement. - **Technology Industry:** The development of interactive technologies for dressing rooms presents disruptive innovation opportunities for technology companies looking to enter the retail industry. - **Retail Industry:** The adoption of personalized customer services and emotional retailing presents disruptive innovation opportunities for retailers across various industries to improve customer satisfaction and loyalty. ## Related on Trend Hunter - [Virtual Fitting Mirror Systems](https://www.trendhunter.com/trends/ovme.md) - [Experiential Intimates Spaces](https://www.trendhunter.com/trends/knix-opens-immersive-retail.md) - [Size-Replicating Try-On Technologies](https://www.trendhunter.com/trends/google-shopping.md) - [GenAI Clothing Try-Ons](https://www.trendhunter.com/trends/ai-clothes-tryon.md) - [Digital Try-On Solutions](https://www.trendhunter.com/trends/bariano.md) - [AI-Driven Fashion Platforms](https://www.trendhunter.com/trends/heybeauty.md) - [Virtual Dressing Rooms](https://www.trendhunter.com/trends/ai-virtual-try-on.md) - [AI Virtual Fitting Rooms](https://www.trendhunter.com/trends/ai-virtual-fitting-room.md) - [Virtual Outfit Try-Ons](https://www.trendhunter.com/trends/yeah-sure.md)