# Pop-Rebel Sunglass Capsule Ray-Ban Unveiled 'The weird collection styled by YUNGBLUD. You’re ON.' By Grace Mahas | Published 2020-11-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/youre-on References: [ray-ban](https://www.ray-ban.com/canada/en/sunglasses/clp) & [luxottica](http://www.luxottica.com/en) [Ray-Ban](https://www.trendhunter.com/trends/the-blacked-out-collection) recently joined forces with pop-rebel rocker YUNGBLUD to launch the [limited edition](https://www.trendhunter.com/trends/waiting-for-the-sun-x-percival) 'The weird collection styled by YUNGBLUD. You’re ON.' The [new sunglasses collection](https://www.trendhunter.com/trends/shenseea) features three dynamic shapes including State Street, Caribbean and Nomad, all of which encompass "YUNGBLUD’s fluro vision of the future: a place where people can be themselves, no matter what the world tells them to be: #YouAreOn." The campaign launch leverages YUNGBLUD's recent single 'Strawberry Lipstick,' a track set to be included in the artist's upcoming album 'weird!' that's set to launch on December, 4th. The new Ray-Band and YUNGBLUD sunglasses collaboration will appeal to young "misfits" (consumers from both Gen Z and Millennial generations) looking to offer a bold accessory to their outfit. The capsule is available to purchase online and in select retailers. Image Credit: Ray-Ban ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 89% | Activity: 92% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Youth Rebellion:** Ray-Ban's collaboration with YUNGBLUD taps into the trend of young consumers seeking bold and rebellious fashion accessories. - **Limited Edition Capsules:** The launch of 'The weird collection styled by YUNGBLUD' highlights the growing trend of limited edition collaborations in the fashion industry. - **Influencer Partnerships:** The collaboration between Ray-Ban and YUNGBLUD showcases the increasing use of influencer partnerships to target specific consumer segments and boost brand appeal. ### Sectors Adopting This - **Fashion Retail:** The limited edition sunglasses collaboration presents an opportunity for fashion retailers to tap into the demand for unique and exclusive products. - **Music Industry:** The partnership between Ray-Ban and YUNGBLUD demonstrates the potential for synergy between fashion brands and musicians, creating new revenue streams and marketing opportunities. - **E-commerce:** The online availability of the 'The weird collection styled by YUNGBLUD' showcases the potential for e-commerce platforms to capitalize on limited edition collaborations and target niche consumer segments. ## Related on Trend Hunter - [Dynamically Redesigned Sunglasses](https://www.trendhunter.com/trends/the-blacked-out-collection.md) - [Rapper-Debut Eyewear Collections](https://www.trendhunter.com/trends/blacked-out-collection.md) - [Artist-Inspired Sunglasses Capsules](https://www.trendhunter.com/trends/lenny-kravitz.md) - [Bubble-Like Sunglasses Drop](https://www.trendhunter.com/trends/upside-down-sunglasses.md) - [Blinged-Out Smart Glasses](https://www.trendhunter.com/trends/asap-rocky-1.md) - [Sci-Fi-Inspired Lenses](https://www.trendhunter.com/trends/ray-ban-star-wars.md) - [QSR Eyewear Capsules](https://www.trendhunter.com/trends/kfc-x-shady-rays.md) - [Blind Box Eyewear Collaborations](https://www.trendhunter.com/trends/lenskart.md) - [Mod Band-Honoring Sunglasses](https://www.trendhunter.com/trends/akila-blackbird-x-the-beatles.md)