# Reassuring Leakproof Underwear Campaigns Knix and Kristen Bell Launch the You're Good Campaign By Kalin Ned | Published 2025-08-13 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/youre-good References: [newswire](https://www.newswire.ca/news-releases/knix-amp-kristen-bell-never-want-you-to-check-for-leaks-again-in-new-you-re-good-campaign-818750148.html) [Knix](https://www.trendhunter.com/trends/knix-2), a prominent intimates brand specializing in leakproof apparel, has launched a new marketing initiative titled You're Good. The activation immediately captures attention as it features actress and advocate Kristen Bell. The You're Good campaign centers on a relatable scenario where individuals discreetly seek reassurance about potential leaks. The storytelling positions Knix’s products as a reliable solution that eliminates this anxiety. Having sold over 15 million pairs of [leakproof underwear](https://www.trendhunter.com/trends/sleaks), the brand emphasizes its market leadership, broad product range, and multi-functional benefits that address menstrual leaks, sweat, discharge, and light bladder leaks. Knix's partnership with Kristen Bell, a longtime customer, lends authenticity to the messaging, while the campaign’s humorous yet candid tone aims to destigmatize discussions around bodily functions. Additionally, Knix is reinforcing its U.S. expansion with a New York City retail location and high-visibility activations, including subway advertisements and billboards. As part of its social commitment, the company will donate $100,000 to a [menstrual health organization](https://www.trendhunter.com/trends/menstrual-care-solutions) selected by Bell. Image Credit: Knix x Kristen Bell ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 42% | Activity: 47% | Freshness: 47% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### Key Themes Behind This Trend - **Celebrity-led Authenticity Marketing:** Leveraging celebrities who are genuine users of a product instills trust and relatability, providing an impactful method for intimate apparel brands to connect with consumers. - **Humor-driven Brand Messaging:** Using humor to destigmatize sensitive topics engages audiences while normalizing discussions around intimate products. - **Social Impact Partnerships:** Collaborations with notable figures to support charitable causes elevate brand purpose and consumer engagement through meaningful contributions. ### Where This Applies - **Intimate Apparel:** The leakproof underwear sector is experiencing growth by addressing a wide array of functional needs such as menstrual, sweat, and bladder protection. - **Celebrity Endorsements:** Endorsements from trusted public figures can significantly amplify marketing campaigns, especially when integrated with personal narratives. - **Retail Expansion:** Strategic retail location launches combined with targeted advertising campaigns in major metropolitan areas enhance brand visibility and market penetration. ## Related on Trend Hunter - [Leak-Proof Intimate Collections](https://www.trendhunter.com/trends/knix-2.md) - [Empowering Bladder Leak Campaigns](https://www.trendhunter.com/trends/poise-giggle-dribble-campaign.md) - [Humorous Period Care Campaigns](https://www.trendhunter.com/trends/period-underwear-1.md) - [Leakproof Swimwear Collections](https://www.trendhunter.com/trends/swimwear-collections.md) - [Leakproof Period Undergarments](https://www.trendhunter.com/trends/thinx.md) - [Leakproof Everyday Underwear](https://www.trendhunter.com/trends/sleaks.md) - [Gen Z Period Campaigns](https://www.trendhunter.com/trends/kt-by-knix-and-period.md) - [Perimenopause Preparation Campaigns](https://www.trendhunter.com/trends/the-invisible-period.md) - [Athlete-Backed Stigma-Addressing Campaigns](https://www.trendhunter.com/trends/anna-leigh-waters.md)