# Social Media Video Filters Facebook Gives Users Tools to Customize Their 'Your Topics' Feed By Daniel Johnson | Published 2020-09-06 | Social Media Source: Trend Hunter, https://www.trendhunter.com/trends/your-topics References: [techcrunch](https://techcrunch.com/2020/09/02/facebook-now-lets-you-customize-your-watch-video-feed-with-topics/) & [about.fb](https://about.fb.com/company-info/) [Facebook](https://www.trendhunter.com/trends/reels) created a new customization feature for Facebook Watch, titled ‘Your Topics.’ The platform’s new ‘Your Topics’ feature allows users to [curate their own video feed](https://www.trendhunter.com/trends/aigenerated-posts) by indicated what types of content they are interested in seeing. ‘Your Topics’ is now being released to Facebook users, and a number of people already have access through the Facebook app. Users will have the ability to follow categories including Animals, Art & Design, Business, Education, Fashion & Lifestyle, History & Philosophy, and many more. The feature was created using preexisting user information, which can be implemented to identify each user's interests to create a Watch Feed. However, users will now also have the ability to [adjust their feed](https://www.trendhunter.com/trends/instagram-reset) by directly stating their individual interests. Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 8% | Activity: 22% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Media](https://www.trendhunter.com/socialmedia) ## Key Themes ### Why This Trend Is Growing - **Customized Video Feeds:** The trend of customized video feeds allows users to curate their own content based on their specific interests, offering a more personalized viewing experience. - **User-driven Content Curation:** The trend of user-driven content curation empowers individuals to actively shape their social media experience by selecting the types of content they want to see, giving them greater control over their online feed. - **Data-driven Personalization:** The trend of data-driven personalization utilizes user data and preferences to deliver tailored content recommendations, providing a more relevant and engaging social media experience for individuals. ### Industries Being Reshaped - **Social Media:** The social media industry can benefit from customized video feeds by offering users more control over their content consumption, thereby increasing user engagement and satisfaction. - **Digital Advertising:** The digital advertising industry can leverage the trend of user-driven content curation to target consumers with more relevant and personalized ads, leading to higher conversion rates and ROI. - **Artificial Intelligence:** The artificial intelligence industry can tap into the trend of data-driven personalization to develop advanced algorithms that analyze user data and preferences, enabling more accurate content recommendations and improved user experiences. ## Related on Trend Hunter - [Curated Video Feeds](https://www.trendhunter.com/trends/youtube-detoxify.md) - [Social Video Algorithm Transparency](https://www.trendhunter.com/trends/for-you-page.md) - [Social Video Creators Tools](https://www.trendhunter.com/trends/reels.md) - [Personalized Video Controls](https://www.trendhunter.com/trends/mytube.md) - [AI Advertisement Additions](https://www.trendhunter.com/trends/meta-6.md) - [Digital Well-Being Updates](https://www.trendhunter.com/trends/mindfulness-tools.md) - [Personalized Ecommerce Updates](https://www.trendhunter.com/trends/google-shopping-1.md) - [AI-Created Video Feeds](https://www.trendhunter.com/trends/aigenerated-posts.md) - [Interactive Game Streaming Services](https://www.trendhunter.com/trends/interactive-game-streaming.md)