# Recycled Rubbish Sneakers Your Shoes are Rubbish Turns Ocean Trash into Sleek New Shoes By M | Published 2014-07-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/your-shoes-are-rubbish References: [gizmodo](http://gizmodo.com/watch-plastic-ocean-junk-become-a-pair-of-wild-multi-co-1596628022) & [everythingisrubbish](http://everythingisrubbish.co.uk/) As our oceans continue overflow with tons of unnecessary plastic garbage, the Your Shoes are Rubbish organization hopes to turn some of that trash into [wearable fashion](https://www.trendhunter.com/trends/coachtopia-1). Creative geniuses Billy Turvey, William Gubbins and Charles Duffy have come together to form Your Shoes are Rubbish in hopes of playing a part in keeping our oceans trash-free. Your Shoes are Rubbish believe that many, if not all, consumer goods are made with one sole purpose and temporary use. To subvert this ideology, Your Shoes are Rubbish transforms pieces of oceanic trash collected along the banks of the Thames into [technicolor sneakers](https://www.trendhunter.com/trends/neocurve). The various colors of plastic collected give the shoes an interesting multicolor tie-dye color scheme. Your Shoes are Rubbish also wants to make ripples with giant clothing brands in the hopes that they too will rethink their [manufacturing process](https://www.trendhunter.com/trends/the-ripple-shoe). ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 92% | Activity: 97% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Fashion:** Consumer demand for sustainable fashion is creating opportunities for innovative companies to produce clothing and accessories made from upcycled and recycled materials. - **Circular Economy:** Embracing the circular economy model can lead to the creation of new business models and revenue streams by repurposing waste as a resource for production. - **Social Responsibility:** Consumers are increasingly holding companies accountable for their impact on the environment and society, creating opportunities for companies to demonstrate their commitment to social responsibility through sustainable practices. ### Where This Applies - **Fashion and Apparel:** The fashion and apparel industry can leverage advancements in sustainable materials and production processes to reduce waste and pollution, and appeal to consumers seeking eco-friendly options. - **Recycling and Waste Management:** Companies that specialize in recycling and waste management can expand their services and explore new revenue streams by partnering with fashion companies to repurpose waste materials into new products. - **Consumer Goods Manufacturing:** Manufacturers of consumer goods can reduce their environmental impact and improve their brand reputation by incorporating sustainable materials and practices into their production processes. ## Related on Trend Hunter - [Recycled Rope-Made Footwear](https://www.trendhunter.com/trends/shore.md) - [Textile-to-Textile Recycled Sneakers](https://www.trendhunter.com/trends/allbirds-remix.md) - [Discarded Shoe-Created Stools](https://www.trendhunter.com/trends/wu-series.md) - [Recycled Shoe-Made Furniture](https://www.trendhunter.com/trends/remix-maison.md) - [Contemporary Upcycled Bright Benches](https://www.trendhunter.com/trends/remix-maison-1.md) - [Sustainable Modular Sneakers](https://www.trendhunter.com/trends/modular-sneaker-1.md) - [Dust-Based Soft Slippers](https://www.trendhunter.com/trends/done-dusted.md) - [Petroleum Product-Free Shoes](https://www.trendhunter.com/trends/the-ripple-shoe.md) - [Sustainable 3D-Printed Footwear](https://www.trendhunter.com/trends/4dfwd-1.md)