# Crowdsourced Ad Campaigns J.W. Anderson is Reaching Out to the Public to Create a Campaign By Amy Duong | Published 2018-02-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/your-pictureour-future References: [hypebeast](https://hypebeast.com/2018/2/jw-anderson-your-picture-our-future-public-campaign) & [jwandersonyourpicture](http://jwandersonyourpicture.com/) 'Your Picture/Our Future' is J.W. Anderson's latest project in which he is reaching out to the public to [crowdsource a new ad campaign](https://www.trendhunter.com/trends/adidas-originals-new-campaign). The idea is to give a spotlight to the new generation of creative people by highlighting upcoming talents and crafting a series of visuals. Anderson stresses that everyone deserves a chance and strives to give the opportunity for [young creatives to be noticed](https://www.trendhunter.com/trends/cfda-and-swarovski). The Your Picture/Our Future campaign seeks out individuals that fall between the 18-30 age range and encourages them to enter online. To enter, creatives must send in six original images for review by experts of the industry in London. The Your Picture/Our Future campaign will feature both physical and digital ads with print publications too. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 37% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Crowdsourced Advertising Campaigns:** Opportunity for businesses to engage the public in creating innovative advertising campaigns. - **Spotlighting Upcoming Talents:** Giving young creatives the chance to be noticed through collaborative campaigns. - **Blend of Physical and Digital Ads:** Utilizing print and digital platforms for an integrated advertising approach. ### Industries Being Reshaped - **Fashion:** Fashion brands can tap into the creativity of the public for fresh and unique advertising campaigns. - **Advertising:** Crowdsourced campaigns can revolutionize the advertising industry by harnessing the creativity of the masses. - **Media and Publishing:** Incorporating crowdsourced visuals in ads can provide new opportunities for print publications to engage their audience. ## Related on Trend Hunter - [Community-Driven Fashion Campaigns](https://www.trendhunter.com/trends/limitless-campaign.md) - [AI Creator-Centric Campaigns](https://www.trendhunter.com/trends/the-spirit-of-london.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Youth-Focused Social Campaigns](https://www.trendhunter.com/trends/claires-2.md) - [Analog-Themed Camera Campaigns](https://www.trendhunter.com/trends/analog-life.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Empowering Fashion Campaigns](https://www.trendhunter.com/trends/on-your-own-time.md) - [Collaborative Artful Runway Capsules](https://www.trendhunter.com/trends/michael-clark.md) - [Individuality-Focused Brand Campaigns](https://www.trendhunter.com/trends/adidas-originals-new-campaign.md)