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# Tabloid Idolatry
'Your Personal Jesus' by Jonathan Minster Comments on Consumerism & Celebrities

By J Minster | Published 2010-05-01 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/your-personal-jesus
References: [twitter](http://twitter.com/mypersonaljesus) & [your-personal-jesus.blogspot](http://your-personal-jesus.blogspot.com)

'Your Personal Jesus' by Jonathan Minster is a visual exploration into the way today's society looks to the [cult of celebrity and consumerism](https://www.trendhunter.com/trends/coachtopia-1) for icons rather than any particular religious group.

Recent years have marked a massive shift in the way we worship; our preferred icons are now fashionable celebrities and other famous faces. This is not necessarily a bad thing, but do they deserve our faith and adoration? 'Your Personal Jesus' by Jonathan Minster is an [interactive photo project](https://www.trendhunter.com/trends/paul-anthony-smith) that accepts suggestions for icons on [Twitter](https://www.trendhunter.com/trends/the-art-of-trending).

## Trend Insights (Trend Hunter)

- Score: 1.2/10
- Popularity: 24% | Activity: 4% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor)

## Key Themes

### Why This Trend Is Growing

- **Celebrity Worship:** The trend of society looking to fashionable celebrities and famous faces as icons rather than religious figures presents an opportunity for disruptive innovations in the entertainment industry.
- **Consumerism Culture:** The growing consumerism culture that influences people to idolize brands and products creates opportunities for disruptive innovations in marketing and advertising industries.
- **Interactive Art Projects:** The rise of interactive art projects, like 'Your Personal Jesus' by Jonathan Minster, showcases the potential for disruptive innovations in the art and technology sectors.

### Industries Being Reshaped

- **Entertainment Industry:** The entertainment industry can leverage the trend of celebrity worship by developing new mediums and platforms that offer diverse and engaging content for fans.
- **Marketing and Advertising Industry:** The consumerism culture presents disruptive innovation opportunities for marketers and advertisers to create more personalized and targeted campaigns that resonate with their target audience's idolizing tendencies.
- **Art and Technology Sectors:** Interactive art projects like 'Your Personal Jesus' indicate the potential for disruptive innovations at the intersection of art and technology, such as augmented reality experiences or interactive installations.

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