# Wild Granny Campaigns Liquid Death's 'Your Grandma’s Energy Drink' Stars Daring Old Women By Laura McQuarrie | Published 2023-03-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/your-grandmas-energy-drink References: [adweek](https://www.adweek.com/creativity/grannies-go-wild-liquid-death-first-iced-tea/)  As a canned water brand, [Liquid Death's](https://www.trendhunter.com/trends/liquid-death1) provocative advertising is more memorable than the taste of its products but the brand is venturing into the iced tea category with a new beverage lineup and a bold Your Grandma’s [Energy](https://www.trendhunter.com/trends/el-jefe-energy) Drink campaign to match. The campaign for the beverage brand's first iced tea products features grannies going wild for the all-new flavors like Grim Leafer, Rest in Peach and [Armless Palmer](https://www.trendhunter.com/trends/liquid-death-ice-teas). Your Grandma’s Energy Drink introduces Liquid Death Iced Tea with geriatric women pulling stunts like adolescent men. In the campaign, the grannies play in heavy metal bands, do donuts in a car, grind down handrails on skateboards and also launch privates from their unmentionables. The spirit of the campaign speaks to the rebels in the hearts of all consumers, regardless of age. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 73% | Activity: 76% | Freshness: 15% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Provocative Advertising for Beverages:** There are opportunities for other beverage brands to take bolder advertising risks to stand out in crowded markets. - **Elderly-targeted Marketing:** There are opportunities for brands to cater to the rebellious spirit of older consumers and challenge traditional age stereotypes. - **Expanding Beverage Product Lines:** There are opportunities for beverage brands to introduce new product lines and expand into other categories to increase market share. ### Sectors Adopting This - **Beverage Industry:** Beverage companies can take inspiration from Liquid Death's bold marketing tactics for their own advertising campaigns and introduce new product lines. - **Marketing and Advertising Industry:** Marketing and advertising firms can offer creative and bold ideas to beverage brands looking to stand out in the crowded market. - **Elderly Care Industry:** Elderly care companies can leverage the rebellious spirit of older consumers and promote active lifestyles to challenge age stereotypes and increase interest in their services. ## Related on Trend Hunter - [Thirst-Quenching Canned Teas](https://www.trendhunter.com/trends/liquid-death-ice-teas.md) - [Cross-Generational Hard Tea Campaigns](https://www.trendhunter.com/trends/dont-retire-the-party.md) - [Edgy Vitality Beverages](https://www.trendhunter.com/trends/drink-weird-and-grateful-dead.md) - [Law-Criticizing Ads](https://www.trendhunter.com/trends/liquid-death1.md) - [Unique Auto-Racing Campaigns](https://www.trendhunter.com/trends/liquid-death-and-nascar.md) - [Heavy Metal Sparkling Waters](https://www.trendhunter.com/trends/flavored-sparkling-waters.md) - [Seniors-Only Cocktail Launch Parties](https://www.trendhunter.com/trends/definitely-over-21.md) - [Soda-Inspired Sparkling Waters](https://www.trendhunter.com/trends/soda-inspired-sparkling-water.md) - [Cheeky Electrolyte Drink Mixes](https://www.trendhunter.com/trends/death-dust.md)