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# Your Daily Buzz
via Sunflower Seeds?

By Going Like Sixty | Published 2007-02-22 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/your-daily-buzz-via-sunflower-seeds
References: [sumseeds](http://www.sumseeds.com)

Sumseeds are sunflower seeds loaded with the ingredients found in "energy" drinks, mainly caffeine. Just watch how you spit out the shells, you could put somebody's eye out.

**Implications** - Products that are created to increase energy levels have become extremely popular in society today. Companies can easily use the idea of adding caffeine to products to create a unique selling point that gives advantage over their regular competitors. With a niche market of young adults from 16 to 24, there is the opportunity for a various range of products to incorporate an energy-boosting benefit. They want the extra energy to party and enjoy life as they carry the belief that sleeping is for the dead.

## Trend Insights (Trend Hunter)

- Score: 0.6/10
- Popularity: 1% | Activity: 9% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Sumseeds:** Sunflower seeds infused with caffeine provide a unique selling point for energy-boosting products.
- **Caffeine-infused Snacks:** The popularity of energy-boosting products creates opportunities for companies to add caffeine to other snack products.
- **Young Adult Market:** With a niche market of young adults seeking energy-boosting products, companies can create targeted and unique offerings.

### Sectors Adopting This

- **Food and Beverage:** The food and beverage industry can add caffeine to a variety of products to offer energy-boosting options.
- **Snack Foods:** The popularity of snack foods creates an opportunity to add caffeine and market them as energy-boosting options.
- **Consumer Goods:** Consumer goods companies can incorporate caffeine into various products to appeal to the young adult market seeking energy-boosting options.

## Related on Trend Hunter

- [Energy-Boosting Caffeinated Chips](https://www.trendhunter.com/trends/caffeinated-chips.md)
- [Functional Energy-Boosting Gummies](https://www.trendhunter.com/trends/sneak-energy-gummies.md)
- [Mini Caffeinated Fruit Snacks](https://www.trendhunter.com/trends/thats-it-energy.md)
- [Functional Refreshment Energy Drinks](https://www.trendhunter.com/trends/energy-tonic-water.md)
- [Caffeinated Mouth Sprays](https://www.trendhunter.com/trends/mouth-spray.md)
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- [Tropically Flavored Endurance Powders](https://www.trendhunter.com/trends/solstic-energy.md)
- [Caffeinated Fruity Gummies](https://www.trendhunter.com/trends/focusfuel.md)
- [Caffeine-Packed Ice Pops](https://www.trendhunter.com/trends/sneak-energy-freezies.md)
