# Inviting Customers to Report on Fashion H & M's Tokyo Next Contest By jelalyn | Published 2008-07-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/your-chance-to-report-hms-ginza-inauguration-hms-tokyo-next-contest References: [hm](http://www.hm.com) H & M is giving away a [free trip to Japan's](https://www.trendhunter.com/trends/seven-nights-in-paradise) luxury district to one lucky individual through its “Tokyo next” contest. The winning vibrant personality will report the hottest happenings in the September opening of [H & M's Ginza outlet](https://www.trendhunter.com/trends/ader-error-tokyo-space) while rubbing shoulders and drinking sake with the most fashionable people in Japan. The lucky hopeful will also win four nights in a hotel in Tokyo and an H & M gift card worth 35,000 yen. The coverage of the VIP event is for the brand's upcoming episode of video podcast. To join, simply submit a [30-second video presentation](https://www.trendhunter.com/trends/canadas-next-top-creators) convincing the H & M universe that you are the brand's perfect Tokyo Podcast Reporter. Hurry! Submission of videos is only until August 27. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 4% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Customer-driven Reporting:** Opportunity for brands to engage customers by inviting them to report on fashion events and experiences. - **Virtual Influencers:** Emerging trend of using virtual influencers to cover brand events and create engaging content. - **Podcast Branding:** Growing trend of brands using podcasts as a platform to showcase their products and services. ### Industries Being Reshaped - **Fashion Retail:** Fashion retailers can leverage customer-driven reporting to enhance brand engagement and increase loyalty. - **Digital Marketing:** Digital marketers can explore the use of virtual influencers to create innovative and captivating content for brands. - **Media and Entertainment:** Podcast branding offers media and entertainment companies an opportunity to reach a wider audience and monetize their content effectively. ## Related on Trend Hunter - [Seasoning-Brand Travel Exclusives](https://www.trendhunter.com/trends/kikkoman-teriyaki-that.md) - [Mix-and-Match Aroma Installations](https://www.trendhunter.com/trends/hm-nolita-pop-up.md) - [Inventive Retail Strategies](https://www.trendhunter.com/trends/inventive-retail-strategies.md) - [Grocer-Inspired Installations](https://www.trendhunter.com/trends/mini-market-popup.md) - [Interactive Job-Centric Campaigns](https://www.trendhunter.com/trends/the-coolest-job-on-earth.md) - [Tech-Enabled Shopping Experiences](https://www.trendhunter.com/trends/cos-retail.md) - [All-Inclusive Pop Culture Trips](https://www.trendhunter.com/trends/klook-1.md) - [Conceptual Retail Spaces](https://www.trendhunter.com/trends/ader-error-tokyo-space.md) - [Sunscreen-Themed Beach Competitions](https://www.trendhunter.com/trends/hawaiian-tropic-hibiscus-cove.md)