# Hydrating Dry Conditioners Kevin.Murphy's Young.Again Dry Conditioner Helps Refresh Limp Strands By Katherine Pendrill | Published 2019-09-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/youngagain-dry-conditioner References: [bustle](https://www.bustle.com/p/kevinmurphys-youngagain-dry-conditioner-is-going-to-add-days-to-your-blow-out-18756832) & [kevinmurphy.au](https://kevinmurphy.com.au/product/young-again-dry-conditioner/) If you're looking for a way to make your blowout last even longer, Kevin.Murphy's Young.Again Dry Conditioner is the answer. Not to be confused with dry shampoo, this new styling product will transform your second-day hair routine. Unlike dry shampoo, Kevin.Murphy's Young.Again Dry Conditioner is not meant to be used on your roots. Instead, you can use the dry conditioner on the middle and ends of your tresses to hydrate, moisturize, detangle, and, of course, condition. In other words, the product is meant to revitalize your hairstyle, allowing you to go longer between washes without losing that great texture and volume. As brand founder Kevin Murphy puts it: "The silky dry formula will not wet your hair at all. It will just help to rejuvenate all hair types by adding [weightless moisture](https://www.trendhunter.com/trends/moroccanoil-treatment-mist) and increasing manageability." Image Credit: *Kevin.Murphy.* ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 54% | Activity: 60% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Dry Conditioners:** The rise of dry conditioners presents opportunities for innovation in the haircare industry, such as creating products that provide hydration and conditioning without the need for water. - **Second-day Hair Routine:** The growing popularity of second-day hair routines opens up avenues for disruptive innovation, such as developing products that refresh and revitalize hairstyles without the need for frequent washing. - **Hydration for Hair:** The trend towards hydrating hair products gives way to opportunities for disruptive innovation, such as creating innovative formulas that provide moisture and nourishment to dry hair strands. ### Where This Applies - **Haircare:** The haircare industry can explore new product development to tap into the increasing demand for dry conditioners that maintain hairstyles and provide hydration and moisture. - **Beauty & Personal Care:** The beauty and personal care industry has the potential to offer innovative solutions for second-day hair routines that enhance the longevity and appearance of hairstyles while minimizing the need for frequent washing. - **Cosmetics:** Cosmetics companies can seize the opportunity to create non-traditional hair products, such as dry conditioners, that offer moisture and manageability for various hair types without the need for wet application. ## Related on Trend Hunter - [Spray-On Dry Hair Masks](https://www.trendhunter.com/trends/dry-hair-masks.md) - [Ultra-Hydrating Leave-In Hair Treatments](https://www.trendhunter.com/trends/hydrating-leavein-hair-treatment.md) - [Customized Reparative Conditioners](https://www.trendhunter.com/trends/restore-conditioner.md) - [Multitasking Dry Shampoos](https://www.trendhunter.com/trends/3-in-1-dry-shampoo.md) - [Oil Control Dry Shampoos](https://www.trendhunter.com/trends/perk-up-ultra.md) - [Dry Shampoo Powders](https://www.trendhunter.com/trends/dry-shampoo-powder.md) - [Wash-Free Hair Masks](https://www.trendhunter.com/trends/soulstruck-nourishing-dry-hair.md) - [Sweat-Proof Hair Conditioners](https://www.trendhunter.com/trends/leavein-conditioning-spray.md) - [Multi-Functional Dry Shampoos](https://www.trendhunter.com/trends/peptide-dry-shampoo.md)