# Youthful Deodorant Scents Deoco Launches 'Young Woman Aroma' Antiperspirant By Grace Mahas | Published 2019-06-10 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/young-woman-aroma References: [soranews24](https://soranews24.com/2019/06/04/young-woman-scent-body-soap-and-deodorant-becomes-a-hit-with-lonely-japanese-dudes/) & [cosme.net](https://www.cosme.net/product/product_id/10145397/top) Deoco, a Japanese women's beauty product company, has allegedly created a "[young woman smell](https://www.trendhunter.com/trends/stress-odor)" deodorant. The line has become widely popular in Japan for both young and older women. The discovery was determined through a study by Rohto Pharmaceutical that involved 500 women of varying ages. Scientists discovered a "[sweet aroma](https://www.trendhunter.com/trends/vanilla-daze)" that was detectable on the younger women's clothing. Researchers were able to successfully isolate the two fragrant chemical compounds found in high quantities in young women. The compounds, Lactone C10 and C11, were found in significantly lower quantities in older women. After the discovery, Deoco was able to use those isolated compounds to create a line of [body soaps and deodorants](https://www.trendhunter.com/trends/deodorizing-body-wash). Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 49% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Inventions](https://www.trendhunter.com/inventions) ## Key Themes ### Key Themes Behind This Trend - **Youth-oriented Deodorant Scents:** The trend of creating sweet and youthful deodorant scents is on the rise as companies like Deoco target younger demographics. - **Age-based Fragrance Isolation:** Scientists and beauty companies are exploring the possibility of isolating certain fragrant chemical compounds found in younger demographics for use in beauty products. - **Cultural Preferences in Beauty:** The popularity of Deoco's 'young woman smell' deodorant highlights the cultural preference for sweet and youthful scents in Japan. ### Where This Applies - **Personal Care:** The personal care industry has an opportunity to create specialized fragrances and cater to younger demographics through research on age-based scent preferences. - **Beauty and Cosmetics:** Beauty and cosmetics companies can expand their product lines by exploring the trend of creating youthful and sweet scents for deodorants and body soaps. - **Fragrance:** The fragrance industry could benefit from researching the chemical compounds found in younger demographics to create popular scents for various beauty products. ## Related on Trend Hunter - [Mood-Enhancing Deodorants](https://www.trendhunter.com/trends/soft-dri-aluminumfree-deodorant.md) - [Summery Strawberry-Scented Cosmetics](https://www.trendhunter.com/trends/olay-body-and-secret-deodorant.md) - [Gentle Elderberry Deodorants](https://www.trendhunter.com/trends/glossier-you-1.md) - [Mood-Boosting Deodorants](https://www.trendhunter.com/trends/mood-boosting-aluminum-free-deodorant.md) - [Heat-Activated Natural Deodorants](https://www.trendhunter.com/trends/plantpowered-deodorant.md) - [Candy-Scented Deodorants](https://www.trendhunter.com/trends/deodorant-refills.md) - [Tween-Targeted Deodarants](https://www.trendhunter.com/trends/neon-goat.md) - [Youth-Friendly Non-Irritating Fragrances](https://www.trendhunter.com/trends/everedens-new-scent-category.md) - [Cologne-Like Deodorants](https://www.trendhunter.com/trends/huron-deodorant.md)