# Taxing Taps Young-suk Kim's +-Water Calculates the Cost of Keeping the Faucet Flowing By Michael Hines | Published 2011-02-21 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/young-suk-kim References: [yankodesign](http://www.yankodesign.com/2011/02/18/water-is-money/) Young-Suk Kim's +-Water is the greatest device to stop [water waste](https://www.trendhunter.com/trends/alu) that I have ever seen. +-Water attaches to any [household faucet](https://www.trendhunter.com/trends/lumos-water-purifier) and converts the liters of water that flow out into cold hard cash. The best way to get people to stop doing anything is to show them how much their actions hurt their pocketbook. Young-Suk Kim's +-Water does exactly that. I know I'd be a lot more conscious of [how much water I use](https://www.trendhunter.com/trends/vivint-water-sensor) doing the dishes if I could see how much it was costing me. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 12% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Water Conservation:** Young-Suk Kim's +-Water device encourages water conservation by converting water usage into monetary value. - **Behavioral Economics:** By highlighting the cost of water usage, +-Water taps into behavioral economics to influence consumer behavior. - **Smart Home Technology:** The +-Water device is a prime example of smart home technology that helps track and manage resource consumption. ### Where This Applies - **Water Management:** The +-Water device presents an opportunity for innovative solutions in water management and conservation. - **Consumer Technology:** The +-Water device demonstrates the potential for consumer technology to promote sustainable practices. - **Home Appliances:** Incorporating the +-Water technology into home appliances could disrupt the traditional water consumption habits of households. ## Related on Trend Hunter - [Water-Saving Bathroom Capsules](https://www.trendhunter.com/trends/bergvattnet.md) - [In-Shower Water Meters](https://www.trendhunter.com/trends/ikea-bergvattnet.md) - [Accessible Smart Water Monitors](https://www.trendhunter.com/trends/water-leak-monitor.md) - [Energy Drink Faucets](https://www.trendhunter.com/trends/tap.md) - [Automatic Leak-Prevention Devices](https://www.trendhunter.com/trends/flo-smart-water-monitor.md) - [Pressure-Sensitive Shower Systems](https://www.trendhunter.com/trends/smart-shower-concept.md) - [AI-Enhanced Water Monitors](https://www.trendhunter.com/trends/flo-smart-water-monitor-and-shutoff.md) - [Elegant Instant Water Filters](https://www.trendhunter.com/trends/tappwater-ecopro-compact.md) - [Self-Powered Shower Heads](https://www.trendhunter.com/trends/ung-water-enhancer.md)