# Heart-Shaped Matchmaker Designs This Young Projects Matchmaker Design is Ready for Valentine's Day By Jennifer Paul | Published 2014-02-03 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/young-projects References: [archdaily](http://www.archdaily.com/462500/young-projects-to-match-maker-heart-for-times-square/) & [young-projects](http://young-projects.com/) The [heart shaped structed](https://www.trendhunter.com/trends/heartbreak-crystal) that you will be seeing as you are walking through Times Square was designed by [Young Projects](https://www.trendhunter.com/trends/match-house). The structure is called 'Match-maker' and is the attraction that will be featured in Times Square in New York City. The design will be the feature for the [annual Times Square Valentine's Day installation](https://www.trendhunter.com/trends/flower-market-20) for lovers in the Big Apple. The design is made in collaboration with Kammental. The Brooklyn-based designers describe that "Match-Maker will cosmically connect people this Valentine's Day. Guided by their zodiac signs, visitors arrange themselves at twelve point around the heart-shaped sculpture." It seems like a very romantic way to spend Valentine's Day. The symmetrical structure is complex, and it changes as you experience the structure from different angles. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 26% | Activity: 13% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Architecture](https://www.trendhunter.com/architecture) ## Key Themes ### Why This Trend Is Growing - **Heart-shaped Structures:** Disruptive innovation opportunity: Design unique and eye-catching heart-shaped structures for various events and installations. - **Cosmic Connection Experiences:** Disruptive innovation opportunity: Create interactive installations that use astrology or zodiac signs to connect and engage visitors. - **Symmetrical Architecture:** Disruptive innovation opportunity: Explore the use of symmetrical designs in architectural structures to create visually striking experiences. ### Industries Being Reshaped - **Event Marketing:** Disruptive innovation opportunity: Incorporate unique and visually appealing structures in event marketing to attract and engage audiences. - **Art Installations:** Disruptive innovation opportunity: Create immersive and interactive art installations that evoke emotions and engage viewers. - **Astrology and Spirituality:** Disruptive innovation opportunity: Develop innovative experiences that merge astrology and spirituality to create new ways of connecting individuals. ## Related on Trend Hunter - [Illuminating Park Installation Designs](https://www.trendhunter.com/trends/waterfront-park.md) - [Heart-Shaped Puzzle Sets](https://www.trendhunter.com/trends/valentines-day-heart.md) - [Interactive Typo Art Installations](https://www.trendhunter.com/trends/loveegolov.md) - [Fraying Dynamic Wooden Pavilions](https://www.trendhunter.com/trends/match-house.md) - [Surreal Love-Themed Sculptures](https://www.trendhunter.com/trends/joakim-ojanen.md) - [Pink Winter Pop-Ups](https://www.trendhunter.com/trends/pink-pier.md) - [Playful Accessory Drops](https://www.trendhunter.com/trends/valentine-collection.md) - [Temporary Public Art Installations](https://www.trendhunter.com/trends/flower-market-20.md) - [Musical-Themed Kinetic Structures](https://www.trendhunter.com/trends/daydreamer.md)