# Youth Encouragement Ads Sweden SocialDemokraterna Says the 'Young People Want In' By Vittoria Natarelli | Published 2010-08-31 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/young-people-want-in References: [adland](http://adland.tv/commercials/socialdemokraterna-young-people-want-election-2010) 'Young People Want In' is a smart ad aired in Sweden by its SocialDemokraterna party for their upcoming elections. The commercial depicts the hustle and bustle of grown-ups working in their different fields. They're shown shaking hands, swapping business cards and even operating in an operating room -- all day-to-day occurrences for the hardworking adult. Throughout the commercial, a teenager is shown watching the hustle and bustle. The SocialDemokraterna party seems to be [targeting its commercial towards the youth](https://www.trendhunter.com/trends/outsmart-nicotine), as the commercial ends with the slogan, "207000 [young people want to join in](https://www.trendhunter.com/trends/asian-american-youth-election-campaign). We can't wait. Social Democrats." ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 7% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) ## Key Themes ### Why This Trend Is Growing - **Youth Engagement in Politics:** Opportunity for political parties to leverage targeted youth engagement campaigns. - **Inter-generational Advertising:** Potential for inter-generational advertising campaigns that connect with both youth and adult demographics. - **Empowerment Marketing:** Opportunity for brands to drive social change through empowering marketing campaigns targeted towards young people. ### Industries Being Reshaped - **Political Campaigns:** Opportunities for political parties to increase youth engagement and encourage participation in democratic processes. - **Advertising:** Potential for advertising agencies to create inter-generational campaigns that target both youth and adult demographics. - **Social Marketing:** Opportunity for brands to connect with young people through empowering marketing campaigns that promote social change. ## Related on Trend Hunter - [Boomer-Focused Voter Advertisements](https://www.trendhunter.com/trends/groom-a-boomer.md) - [Youth-Led Holiday Campaigns](https://www.trendhunter.com/trends/where-are-you-going.md) - [Youth Culture Telecom Campaigns](https://www.trendhunter.com/trends/deutsche-telekom.md) - [Youthful Home Improvement Campaigns](https://www.trendhunter.com/trends/you-got-this.md) - [Inclusive Voting Campaigns](https://www.trendhunter.com/trends/apathy-is-boring.md) - [Professional Community Platforms](https://www.trendhunter.com/trends/linkedin-3.md) - [AR Voter Campaigns](https://www.trendhunter.com/trends/voter-campaign.md) - [Youthful Convenience Store Campaigns](https://www.trendhunter.com/trends/rollup-refuel.md) - [Juice-Branded Summer Campaigns](https://www.trendhunter.com/trends/never-grow-up-campaign.md)