# Raw Coconut Water Beverages Rebel Kitchen's Raw Coconut Water is Made from Young Green Coconuts By Katherine Pendrill | Published 2016-07-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/young-green-coconuts References: [trndmonitor](https://trndmonitor.com/drink-spotlight-rebel-kitchen-raw-coconut-water/) & [rebel-kitchen](http://www.rebel-kitchen.com/coconuts/) While there are a wide variety of brands selling coconut water, [Rebel Kitchen](https://www.trendhunter.com/trends/rebel-kitchen-camu-shots) is setting itself apart from competitors by offering a raw coconut water that is made entirely from young green coconuts. With many consumers searching for more natural and less-processed versions of the products they love, this raw coconut beverage is a great alternative to other drinks. The raw coconut water created by Rebel Kitchen is made entirely from young green coconuts, which are high in naturally occurring antioxidants. The company does not add anything to its coconut water or treat the drink with heat, resulting in a taste and nutritional profile that is almost identical to the experience of drinking straight from a coconut. Suitable for vegetarians, vegans and those who are gluten-free, the raw coconut water is a refreshing and nutritious beverage option. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 18% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Raw Coconut Water:** Opportunity for disruptive innovation in the beverage industry by providing a more natural and less-processed alternative to traditional coconut water. - **Natural and Less-processed Products:** Opportunity for disruptive innovation in the food and beverage industry by catering to consumer demands for more natural and less-processed versions of their favorite products. - **Plant-based Beverages:** Opportunity for disruptive innovation in the beverage industry by offering plant-based, vegan-friendly alternatives to traditional drinks. ### Industries Being Reshaped - **Beverage:** Opportunity for disruptive innovation in the beverage industry by creating raw coconut water made from young green coconuts. - **Food and Beverage:** Opportunity for disruptive innovation in the food and beverage industry by providing more natural and less-processed alternatives to traditional products. - **Health and Wellness:** Opportunity for disruptive innovation in the health and wellness industry by offering a refreshing and nutritious plant-based beverage option. ## Related on Trend Hunter - [Modernized Coconut Water Brands](https://www.trendhunter.com/trends/coconut-water-brand.md) - [Fruity Coconut Waters](https://www.trendhunter.com/trends/100-coconuts.md) - [Chocolate Coconut Waters](https://www.trendhunter.com/trends/coconut-water-with-chocolate.md) - [Next-Generation Hydration Beverages](https://www.trendhunter.com/trends/raw-hydrate.md) - [Sparkling Coconut Waters](https://www.trendhunter.com/trends/strange-water.md) - [Frozen Coconut Water Beverages](https://www.trendhunter.com/trends/energy-freeze.md) - [Functional Coconut Ciders](https://www.trendhunter.com/trends/coconut-cider-drink.md) - [Dessert-Inspired Protein Drinks](https://www.trendhunter.com/trends/rebbl-protein-coconut-macaroon.md) - [Organic Protein-Packed Functional Beverages](https://www.trendhunter.com/trends/functional-beverages1.md)