# Better-For-You Pizza Doughs Yough's Healthy Pizza Dough is Made with Only Two Ingredients By Kanesa D | Published 2023-07-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/yough References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/24270-yough-debuts-yogurt-based-frozen-doughs) & [eatyough](https://eatyough.com/)  Drawing inspiration from the two-ingredient dough recipes that have gained popularity on [TikTok](https://www.trendhunter.com/trends/foryoupizza-challenge), [Yough](https://www.trendhunter.com/trends/yough-pizza), an innovative better-for-you dough brand, is stepping into the spotlight with the launch of its flagship product, a two-ingredient pizza dough made from yogurt and organic wheat flour. “We knew two-ingredient dough was taking off but felt there had to be an easier way for consumers to enjoy it while also making it cleaner and more delicious,” said Jason Miller, co-founder and chief operating officer of Yough. “We’re starting with frozen pizzas and dough, but Yough’s ultimate goal is to continue pushing the boundaries of what comfort food can be, while prioritizing health and flavor.” Yough's formulation boasts lower calorie and carbohydrate content while simultaneously delivering [higher protein per serving](https://www.trendhunter.com/trends/protein-crust-pizza). Consumers can choose between a cheese pizza crust, a turkey pepperoni pizza crust, a plain crust, and a tube of unshaped plain dough for diverse cooking possibilities. Image Credit: Yough ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 76% | Activity: 82% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Better-for-you Dough:** There is a growing trend for healthier alternatives to traditional dough, presenting an opportunity for innovative brands to create products with lower calorie and carbohydrate content. - **Two-ingredient Recipes:** The popularity of two-ingredient dough recipes on social media platforms like TikTok indicates a demand for simple and easy-to-make food options, leaving room for brands to develop convenient and delicious products that meet this demand. - **Clean and Delicious Comfort Food:** Consumers are looking for comfort food options that prioritize both health and flavor, providing an opportunity for brands to innovate and offer cleaner, more nutritious versions of classic dishes. ### Where This Applies - **Alternative Food and Beverage:** The rise of better-for-you pizza doughs creates opportunities for brands in the alternative food and beverage industry to cater to health-conscious consumers looking for healthier, yet tasty, food options. - **Frozen Food:** The introduction of frozen pizzas and dough made from healthier ingredients allows the frozen food industry to tap into the growing demand for convenient, nutritious, and delicious frozen meal options. - **Food Manufacturing:** Food manufacturing companies can capitalize on the trend of two-ingredient recipes by developing and producing innovative, ready-to-use dough products that offer simplicity and quality ingredients for home cooks. ## Related on Trend Hunter - [Two-Ingredient Crust Frozen Pizzas](https://www.trendhunter.com/trends/yough-pizza.md) - [High-Protein Frozen Pizzas](https://www.trendhunter.com/trends/stonebaked-pizzas.md) - [High-Protein Pizza Crusts](https://www.trendhunter.com/trends/hyprotein-dough.md) - [Bake-at-Home Artisan Crusts](https://www.trendhunter.com/trends/bake-at-home-artisan-crust.md) - [Clean-Ingredient Cookie Doughs](https://www.trendhunter.com/trends/doughy.md) - [Ready-to-Use Gluten-Free Doughs](https://www.trendhunter.com/trends/glutenfree-dough.md) - [Protein-Rich Frozen Cauliflower Pizzas](https://www.trendhunter.com/trends/healthy-choice-flatbread-pizzas.md) - [Accessible Artisan Frozen Pizzas](https://www.trendhunter.com/trends/doughboys-pizza.md) - [Gluten-Free Pastry Delights](https://www.trendhunter.com/trends/puff-pastry-and-thin-crust-pizza.md)