# On-Demand Beauty Consultations The YouCam Makeup Beauty Advisor Connects Users to One-on-One Chats By Laura McQuarrie | Published 2018-03-16 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/youcam-makeup-beauty-advisor References: [businesswire](https://www.businesswire.com/news/home/20180309005178/en/YouCam-Makeup-Unveils-Live-Beauty-Advisor-1) & [perfectcorp](https://www.perfectcorp.com/#ymk) The rise of [bots and artificial intelligence](https://www.trendhunter.com/trends/ai-agent-madi) has inspired the creation of many smart beauty assistants, but the new [YouCam](https://www.trendhunter.com/trends/90s-makeup) Makeup Beauty Advisor experience unveiled at SXSW suggests that perhaps connecting with a real person is still the most reassuring. The on-demand YouCam Makeup Beauty Advisor service gives app users the chance to connect with a beauty expert via a real-time video chat. In this highly customized experience, a user is able to receive custom insights, participate in a special training mode and try on a variety of products in augmented reality. In the same way that a store associate or a representative at a beauty counter would walk one through an experience in-store, the YouCam Makeup Beauty Advisors help consumers shop specific products from YouCam brands in a live one-on-one chat. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 59% | Activity: 93% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **On-demand Beauty Consultations:** With the rise of AI-powered beauty assistants, there is still a demand for personalized on-demand beauty consultations with real experts via real-time video chat. - **Augmented Reality Try-on Tools:** As augmented reality technology advances, beauty brands and retailers can create personalized experiences for customers to try on and test products virtually. - **Bridging Online and In-store Shopping:** By offering personalized real-time video consultations, beauty brands can create a seamless end-to-end customer experience that integrates online and in-store shopping. ### Sectors Adopting This - **Beauty:** Beauty brands can leverage on-demand beauty consultations to offer a more personalized shopping experience that can differentiate them from competitors. - **Retail:** Retailers can use augmented reality try-on tools to enable customers to try on products virtually, reducing the need for in-store samples and makeup testers. - **Telecommunications:** Telecommunications companies can partner with beauty brands and develop video chat technology to offer on-demand beauty consultations, opening up new revenue streams. ## Related on Trend Hunter - [AI Beauty Assistants](https://www.trendhunter.com/trends/sephora-chatbot.md) - [AI-Powered Beauty Discovery Platforms](https://www.trendhunter.com/trends/mylondonbeauty.md) - [AI Skincare Advisors](https://www.trendhunter.com/trends/haut-ai-skin-chat.md) - [AI Skincare Consultant Apps](https://www.trendhunter.com/trends/skin-chat.md) - [Virtual Makeup Try-Ons](https://www.trendhunter.com/trends/parfums-christian-dior.md) - [AI Beauty Shopping Experiences](https://www.trendhunter.com/trends/gen-ai-advisor-series.md) - [AI-Powered Beauty Consultants](https://www.trendhunter.com/trends/twinit-ai-makeup.md) - [AI-Powered Cosmetic Assistants](https://www.trendhunter.com/trends/beauty-genius.md) - [AI-Backed Makeup Apps](https://www.trendhunter.com/trends/estee-lauder-companies.md)