# Beard Style Try-On Apps YouCam Makeup Expands Men's Offerings with New Facial Hair Try-On Feature By Niko Pajkovic | Published 2022-07-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/youcam-makeup-1 References: [businesswire](https://www.businesswire.com/news/home/20220714005628/en/YouCam-Makeup-Expands-into-Men%E2%80%99s-Grooming-with-New-AI-AR-Virtual-Beard-Style-Try-On/?feedref=JjAwJuNHiystnCoBq_hl-fLcmYSZsqlD_XPbplM8Ta6D8R-QU5o2AvY8bhI9uvWSD8DYIYv4TIC1g1u0AKcacnnViVjtb72bOP4-4nHK5iej_DoWrIhfD31cAxcB60aE) & [perfectcorp](https://www.perfectcorp.com/business) Perfect Corp, a company specializing in augmented reality and artificial intelligence solutions within the beauty and fashion space, has announced that its signature app, YouCam Makeup, is expanding its offerings to include [virtual try-on beard styles](https://www.trendhunter.com/trends/ai-hairstyleapp). For the first time, YouCam users will be able to upload selfies and "try on" photorealistic facial hair styles, including various mustaches, a goatee, an anchor beard, a circle beard, mutton chops, and more. To accomplish hyper-realistic beards, the app utilizes a combination of smart technologies, including Generative Adversarial Network (GAN) tech, artificial intelligence, and augmented reality. “We are excited to continue expanding our in-app virtual try-on effects across the men’s grooming category, and offer YouCam Makeup app users a fun, interactive, true-to-life try-on for experiencing facial hair styles,” said [Perfect Corp.](https://www.trendhunter.com/trends/perfect-corp) Founder and CEO, Alice Chang. Image Credit: Perfect Corp ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 62% | Activity: 84% | Freshness: 12% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Virtual Try-on Technology:** Perfect Corp's YouCam Makeup app has expanded its virtual try-on features to include photorealistic facial hair styles, showcasing a trend towards virtual try-on technology for the beauty and fashion industries. - **Augmented Reality Solutions:** Perfect Corp's YouCam Makeup app combines augmented reality solutions with artificial intelligence and Generative Adversarial Network (GAN) tech to create hyper-realistic virtual try-ons, creating an opportunity for businesses within the beauty and fashion industries to incorporate augmented reality solutions into their offerings. - **Men's Grooming:** The addition of virtual try-on beard styles to YouCam Makeup app highlights a growing trend in the men's grooming industry, indicating an opportunity for businesses to focus on this previously unexplored market. ### Industries Being Reshaped - **Beauty:** Perfect Corp's YouCam Makeup app's virtual try-on technology, which incorporates augmented reality and artificial intelligence, offers an opportunity for businesses within the beauty industry to create hyper-realistic product try-ons for their customers. - **Fashion:** The expansion of Perfect Corp's YouCam Makeup app's virtual try-on technology also offers a disruptive innovation opportunity for businesses within the fashion industry to incorporate augmented reality solutions to showcase products in a hyper-realistic and interactive manner. - **Mobile App Development:** Perfect Corp's YouCam Makeup app's success in expanding its virtual try-on offerings to the men's grooming market highlights a growing demand for mobile app development focused on creating interactive and immersive customer experiences. ## Related on Trend Hunter - [Virtual Hair Trimming Experiences](https://www.trendhunter.com/trends/wahl-style-selector.md) - [AI-Based Salon Try-Ons](https://www.trendhunter.com/trends/perfect-corp.md) - [AI Hair Style Apps](https://www.trendhunter.com/trends/tryhairstyles.md) - [Tech-Enhanced Content Platforms](https://www.trendhunter.com/trends/youcam-app-suite.md) - [Virtual Wig Try-Ons](https://www.trendhunter.com/trends/genai-experience.md) - [Virtual Hairstyle Previews](https://www.trendhunter.com/trends/ai-hairstyleapp.md) - [AR-Enabled Try-On Tools](https://www.trendhunter.com/trends/google-6.md) - [Virtual Piercing Apps](https://www.trendhunter.com/trends/the-face-piercing-app.md) - [GenAI Clothing Try-Ons](https://www.trendhunter.com/trends/ai-clothes-tryon.md)