# Lacy Lower Lashes 'YOUAREWOW' by Lena Erysheva Features Mask Makeup and Fake Tattoos By Marissa Brassfield | Published 2010-01-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/youarewow-by-lena-erysheva References: [behance.net](http://www.behance.net/Gallery/YOUAREWOW/386256) & [erysheva](http://www.erysheva.com/) The first image of 'YOUAREWOW' by Lena Erysheva features a model with lacy lashes and eye makeup that covers the entire eye socket. This theme is echoed in the second image, wherein the model's makeup is transformed into a Catwoman-like mask. Alisa Astrouskaya is the artist behind the makeup in 'YOUAREWOW' by Lena Erysheva; the model's name is Zu. Check out the gallery above for more images, and keep clicking for other lovely makeup features. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 92% | Activity: 83% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Lacy Lashes:** Opportunity for creating innovative false lashes that incorporate lace or intricate designs. - **Mask Makeup:** Disruptive potential in developing makeup products that can transform into masks or cover the entire eye socket. - **Fake Tattoos:** Opportunity for creating temporary tattoo designs that can be applied to the face, similar to the makeup featured in 'YOUAREWOW'. ### Industries Being Reshaped - **Beauty and Cosmetics:** The beauty industry could benefit from embracing innovative lash and makeup designs showcased in 'YOUAREWOW'. - **Fashion and Accessories:** There is potential for collaborations between makeup artists and fashion designers to create cohesive looks incorporating mask-like makeup and lacy lashes. - **Temporary Tattoos:** The temporary tattoo industry could expand its offerings to include face tattoos that can be worn alongside makeup, as seen in 'YOUAREWOW'. ## Related on Trend Hunter - [Balayage-Inspired False Lashes](https://www.trendhunter.com/trends/balayage-wispies.md) - [Dynamic CGI Mascara Campaigns](https://www.trendhunter.com/trends/maybelline-new-york.md) - [Comfort-Focused Underlash Collections](https://www.trendhunter.com/trends/seamless-underlash.md) - [Edgy 90s-Style False Lashes](https://www.trendhunter.com/trends/kiss-lash-couture-rebel-collection.md) - [Ultra-Flexible False Eyelashes](https://www.trendhunter.com/trends/v-by-velour.md) - [Runway-Inspired Peel-Off Masks](https://www.trendhunter.com/trends/glass-001-artistry-mask.md) - [MUA-Approved False Lashes](https://www.trendhunter.com/trends/velour-x-cgonzalez.md) - [AI-Powered Lash Services](https://www.trendhunter.com/trends/luum-precision-lash.md) - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md)