<!-- canonical: https://www.trendhunter.com/trends/you-tube-advertising-liam-sulivan-takes-advantage -->
<!-- robots: noindex -->

# YouTube Clothing Campaigns
Kelly's ‘What R U Guys Talking About?' for Marshalls

By Kate Goldsmith | Published 2009-04-30 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/you-tube-advertising-liam-sulivan-takes-advantage
References: [forbes](http://www.forbes.com/2009/04/29/youtube-liam-sullivan-marshalls-leadership-cmo-network-adtube.html) & [adrants](http://www.adrants.com/2009/04/when-all-else-fails-hire-an-internet.php)

Liam Sullivan has teamed up with [Marshalls](https://www.trendhunter.com/trends/good-stuff-social-club) (TJX Companies) to create a 4-minute [YouTube](https://www.trendhunter.com/trends/mrbeast-lab-the-descent) video to promote the store's new store-within-a-store called the CUBE. This is not Sullivan's first video; the 35-year-old has become very well known in the [YouTube community](https://www.trendhunter.com/trends/youtube-shopping) for his eccentric videos--especially ones that feature his character Kelly.

Kelly is a strong, opinionated 17-year-old who loves clothes and, of course, shoes (see the video below). This latest video for Marshalls is called 'What R U Guys Talking About?' and takes place in Kelly's earlier teen years, before she found her style groove.

## Trend Insights (Trend Hunter)

- Score: 4.5/10
- Popularity: 43% | Activity: 83% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth)

## Key Themes

### Key Themes Behind This Trend

- **Youtube Clothing Campaigns:** Expanding marketing efforts to include YouTube videos for clothing campaigns presents an opportunity for businesses to engage with a broader audience and leverage the platform's popularity.
- **Influencer Collaborations:** Partnering with popular YouTube influencers like Liam Sullivan allows brands to tap into the influencer's audience and create authentic and engaging content.
- **Virtual Store Experiences:** Creating virtual store experiences, such as Marshalls' CUBE store-within-a-store, offers a new way for retailers to showcase their products and attract customers through immersive online experiences.

### Where This Applies

- **Retail:** Retailers can embrace YouTube clothing campaigns to drive online and in-store sales by leveraging the power of video marketing and engaging with the YouTube community.
- **Fashion:** Fashion brands can collaborate with influential YouTube personalities to promote their products and reach a wider audience, creating new opportunities for brand exposure and sales.
- **E-commerce:** E-commerce platforms can explore virtual store experiences to recreate the in-store shopping experience online, providing customers with a unique and immersive way to browse and buy products.

## Related on Trend Hunter

- [Promotional Influencer Videos](https://www.trendhunter.com/trends/activision-1.md)
- [Blockbuster Shopping Campaigns](https://www.trendhunter.com/trends/black-friday-ad.md)
- [Humorous Menswear Ads](https://www.trendhunter.com/trends/mens-wearhouse.md)
- [Beauty Comedy Collaborations](https://www.trendhunter.com/trends/comedy-collaboration.md)
- [Gen Alpha Animated Toy Promotions](https://www.trendhunter.com/trends/mrbeast-lab-the-descent.md)
- [Social Shopping Features](https://www.trendhunter.com/trends/shopping-collections.md)
- [Rapper-Inspired Easter Ads](https://www.trendhunter.com/trends/nova-starr.md)
- [Y2K Shopping Campaigns](https://www.trendhunter.com/trends/thats-smoooth.md)
- [Women-Sponsoring Branding Initiatives](https://www.trendhunter.com/trends/tj-maxx.md)