# Fake Bake Soda ‘You've Been Tango'd' Ads Mock Overly Tanned Celebs By Victoria Frost | Published 2009-07-04 | Celebs Source: Trend Hunter, https://www.trendhunter.com/trends/you-know-when-youve-been-tangoed References: [femalefirst](http://www.femalefirst.co.uk/lifestyle-fashion/stylebeauty/Jodie) In Britain they are called Tangos after the infamous ‘You know when you’ve been Tango’d’ adverts of the 90s, but it seems that the [beverage manufacturer](https://www.trendhunter.com/trends/tango-zerod) has taken the idea and run with it with the creation of [Tango fake tan](https://www.trendhunter.com/trends/sunless-tanning-products). Is it meant in jest, or will people actually buy and use the [radio-active orange tan](https://www.trendhunter.com/trends/ultra-express-self-tanning-foam) for anything other than fancy dress? It seems that Christina Aguilera and a few of her friends may have taken the *You’ve Been Tango’d* satire a little to seriously… ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 68% | Activity: 20% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### Why This Trend Is Growing - **Satirical Advertising:** Opportunity for brands to create satirical advertisements that mock popular trends or celebrities in a humorous way. - **Unconventional Product Development:** Companies can explore developing products that parody existing products or industries to attract attention and generate buzz. - **Alternative Use of Branding:** Brands can leverage their existing brand recognition by extending it into unconventional product categories, like beverages to fake tanning products. ### Industries Being Reshaped - **Advertising:** Advertising agencies can capitalize on the trend for satirical advertisements by offering creative services to brands. - **Beauty and Cosmetics:** Beauty and cosmetics companies can tap into the unconventional product segment by launching their own tongue-in-cheek products. - **Marketing and Branding:** Marketing and branding professionals can help brands explore alternative uses of branding, such as expanding into unexpected product categories, to attract attention and differentiate themselves. ## Related on Trend Hunter - [Tinted Tanning Sprays](https://www.trendhunter.com/trends/life-proof-self-tan.md) - [80s-Inspired Tanning Gels](https://www.trendhunter.com/trends/orange-gelee.md) - [Celebrity-Approved Tanning Services](https://www.trendhunter.com/trends/tan-on-the-run.md) - [Tanner-Scented Body Mists](https://www.trendhunter.com/trends/spray-tan-body-mist.md) - [Zingy Soda Refreshment Flavors](https://www.trendhunter.com/trends/tango-paradise-punch.md) - [Fruit-Forward Sugar-Free Sodas](https://www.trendhunter.com/trends/tango-mango.md) - [Sugar-Free Strawberry Soda Ranges](https://www.trendhunter.com/trends/tango-strawberry-smash.md) - [Bodacious Soda Ranges](https://www.trendhunter.com/trends/tango-zerod.md) - [Fruit-Forward Bottled Sodas](https://www.trendhunter.com/trends/tango.md)