# Vote-Encouraging Sportswear Ads Nike's You Can't Stop Our Voice Ad Encourages Voter Participation By Jana Pijak | Published 2020-11-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/you-cant-stop-our-voice References: [thedrum](https://www.thedrum.com/creative-works/project/nike-you-cant-stop-our-voice) Sportswear giant Nike recently joined forces with rideshare company Lyft to support early voting participation and launched a vote-encouraging ad that celebrates the power of voices. The ad reminds viewers that "sport gives you a platform to express yourself, and athletes like LeBron James, Naomi Osaka, Odell Beckham Jr., Sue Bird, Ja Morant, A’Ja Wilson, and Tim Anderson lead by example, but you don’t have to be a star to have a voice" and that "you can start right now." In addition to reminding consumers to use their voice to make a difference wtihin their community, the campaign gave voters access to discounted Lyft rides. Nike specifically zoned in on "communities who have historically had a harder time getting to the polls" and also made a pledge to support voters living in the vicinity of its own headquarters. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 13% | Activity: 65% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Vote-encouraging Ads:** There is an opportunity for companies to create ads that encourage civic engagement and voting. - **Corporate Social Responsibility Initiatives:** Companies can create initiatives that support communities by offering discounted services/products to help increase civic engagement. - **Athlete Activism:** Athletes have a platform to create change and inspire others to participate in civic engagement. ### Who This Affects Most - **Sportswear:** Sportswear companies can create campaigns that encourage civic engagement through sports, connecting with their audience's passion points. - **Rideshare:** Rideshare companies can help to create social impact by offering discounted rides for civic engagement purposes. - **Marketing and Advertising:** There is an opportunity for marketing and advertising agencies to create campaigns that inspire civic engagement and social responsibility. ## Related on Trend Hunter - [Athlete-Backed Shoe Campaigns](https://www.trendhunter.com/trends/awaken-your-madness.md) - [Athlete-Starring Footwear Campaigns](https://www.trendhunter.com/trends/speed-shopping.md) - [Motivational Athlete Campaigns](https://www.trendhunter.com/trends/adidas-you-got-this.md) - [Fitness Earphones Campaigns](https://www.trendhunter.com/trends/listen-to-your-heart.md) - [Bold Sports Apparel Campaigns](https://www.trendhunter.com/trends/we-got-now-1.md) - [Empowered Athlete Campaigns](https://www.trendhunter.com/trends/why-do-it.md) - [Body-Positive Brand Campaigns](https://www.trendhunter.com/trends/doves-super-bowl-ad.md) - [Taekwondo Champion Sports Campaigns](https://www.trendhunter.com/trends/skylar-park.md) - [Voting-Themed Fashion Ads](https://www.trendhunter.com/trends/youve-got-the-power.md)