# Footwear Crossovers YOU by Crocs By Marissa Brassfield | Published 2008-11-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/you-by-crocs References: [luxist](http://www.luxist.com/2008/11/14/crocs-introduces-stylish-new-you-by-crocs/) & [crocs](http://www.crocs.com/you/) When most people think of [Crocs](https://www.trendhunter.com/trends/bubble-crush), they probably don’t think of the shoes featured in this gallery. These designs are part of Crocs’ new line, YOU by Crocs, which blends [stylish footwear](https://www.trendhunter.com/trends/bae-clog) with the comfort you’d expect from Crocs. For the most part, these shoes are identical to many others you’d find in a shoe store. The YOU by Crocs line adds a new level of comfort, however, by including croslite™ material in the footbed--the same material that traditional Crocs are made of. Non-slip soles make these shoes even more sensible. YOU by Crocs offers footwear both in conservative color palettes and the [bright neon colors](https://www.trendhunter.com/trends/crocs-and-marimekko) found on standard Crocs. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 49% | Activity: 8% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Footwear Crossovers:** Combining traditional style with comfort-driven design creates innovative footwear products. - **Comfort-driven Fashion:** Creating fashionable apparel and accessories that prioritize comfort proves disruptive in the fashion industry. - **Brand Expansion:** Expanding a company's product line to include new categories offers opportunities to disrupt and innovate. ### Who This Affects Most - **Footwear Industry:** Footwear companies can innovate by creating products that prioritize comfort and style. - **Fashion Industry:** Fashion companies can disrupt the industry by introducing comfortable, stylish apparel and accessories. - **Consumer Goods Industry:** Expanding a company's product categories to include new lines offers opportunities for innovation and growth in consumer goods. ## Related on Trend Hunter - [Sporty Chunky Breathable Footwear](https://www.trendhunter.com/trends/bubble-crush.md) - [Chunky Multi-Color Clogs](https://www.trendhunter.com/trends/bubble-crush-clog.md) - [Clog-Like Boat Shoes](https://www.trendhunter.com/trends/crocs-islander-pitcrew.md) - [Chunky Hybrid Sneaker Clogs](https://www.trendhunter.com/trends/echo-storm-1.md) - [Collaborative Statement Footwear](https://www.trendhunter.com/trends/crystalstudded-clogs.md) - [Collaborative Punk Rock Clogs](https://www.trendhunter.com/trends/crocs-x-beams-collection.md) - [Circular-Crafted Perforated Clogs](https://www.trendhunter.com/trends/keep-it-going.md) - [Stylish Platform Clogs](https://www.trendhunter.com/trends/bae-clog.md) - [Fully Faux Fur-Lined Clogs](https://www.trendhunter.com/trends/doodle-fur.md)