# Martini-Ready Coffee Liqueurs You & Yours Introduces the 'Up & At ‘Em' Coffee Liqueur By Kanesa D | Published 2022-11-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/you-and-yours References: [bevnet](https://www.bevnet.com/spirits/2022/you-yours-distilling-co-introduces-up-at-em-coffee-liqueur) & [youandyours](http://youandyours.com)  You & Yours Distilling Co. is launching a new coffee-based liqueur using the brand’s ‘Y&Y Vodka’ and locally sourced cold brew coffee. ‘Up & At ‘Em’ coffee liqueur is crafted using orange peels, cinnamon sticks, and vanilla bean pods and utilizes fresh coffee grounds to make this liquid intricate and frothy. On the tasting room menu, You & Yours offers the coffee liqueur in a number of cocktails, including the ‘Up & At 'Em’ with Y&Y Provisional Whiskey Barrel-Aged [Gin](https://www.trendhunter.com/trends/asplash), honey, cold brew, and topped with Topo Chico and the Spiked Cuppa. The team suggests consuming this expression in an Espresso [Martini](https://www.trendhunter.com/trends/drnxmyth). “I knew when I began developing Up & At ‘Em that I wanted the liqueur to be very cocktail-friendly,” says Laura. “The warmth from the cinnamon and vanilla combined with the bit of bitterness from the orange makes it perfect for mixing year-round, but I’m partial to a layered espresso martini when temperatures drop in the fall. Coffee cocktails have seen a surge in popularity with no sign of slowing down and we hope that you and yours enjoy our new creation.” Image Credit: You & Yours Distilling Co. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 45% | Activity: 71% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Coffee Cocktail Surge:** The rise of coffee cocktails presents an opportunity for spirit companies to innovate and expand their portfolio. - **Locally Sourced Ingredients:** The use of locally sourced ingredients in distilling presents an opportunity for spirit companies to appeal to consumers looking to support local businesses and reduce environmental impact. - **Cocktail-friendly Liqueurs:** Creating cocktail-friendly liqueurs with unique flavor profiles presents an opportunity for spirit companies to differentiate themselves in the crowded market and attract consumers looking for new and innovative tastes. ### Industries Being Reshaped - **Craft Spirits:** Craft spirit companies can capitalize on the trend of coffee cocktails by creating their own versions with locally sourced ingredients and unique flavor profiles. - **Coffee:** The use of coffee in liqueurs presents an opportunity for coffee companies to enter the spirits industry and expand their product offerings, potentially through partnerships with existing distilleries. - **Hospitality:** The rise in popularity of coffee cocktails presents an opportunity for bars and restaurants to create innovative new drinks and attract more customers, potentially leading to increased revenue. ## Related on Trend Hunter - [Espresso-Based Distilled Spirits](https://www.trendhunter.com/trends/jf-hadens-espresso-liqueur.md) - [Fine Espresso-Based Liqueurs](https://www.trendhunter.com/trends/luxardo-espresso-liqueur.md) - [Pre-Mixed Espresso Martinis](https://www.trendhunter.com/trends/chillers-espresso-martini.md) - [Ready-to-Drink Espresso Martinis](https://www.trendhunter.com/trends/readytodrink-espresso-martini.md) - [Rich Espresso Martinis](https://www.trendhunter.com/trends/espresso-martini-1.md) - [Premium Espresso Martini Cans](https://www.trendhunter.com/trends/cafe-solo-espresso-martini.md) - [Twist-to-Mix Espresso Martinis](https://www.trendhunter.com/trends/drnxmyth.md) - [Ready-to-Sip Espresso Martinis](https://www.trendhunter.com/trends/nightowl-espresso-martinis.md) - [Coffee Cocktail Mixers](https://www.trendhunter.com/trends/coffee-mate-cocktail-mate-mixers.md)