# One-for-One Design Tees You and Who Has a Team of Artists Who are Helping Out By Harris Jay Rosenberg Alterman | Published 2012-01-26 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/you-and-who References: [facebook](http://www.facebook.com/YouAndWho) & [youandwho](http://www.youandwho.com) You and Who runs a [one-for-one business model](https://www.trendhunter.com/trends/community-to-the-people) while allowing artistic expression to flourish at the same time. It's basically like Threadless except for every shirt that is bought, one of the same shirts is donated to someone who needs it. You and Who was founded in September of 2010 by Dan Gigante when he traveled across the United States and found donation centers and artists who wanted to get in on his idea. Gigante then selected 13 designs for the shirts and had them printed. Every time a shirt is sold one dollar does to the artist and a duplicate shirt is donated to charity. The company's slogan "ONE FOR YOU. AND ONE FOR SOMEONE IN NEED" puts their objective clearly. The social business is currently expanding and looking for new artists to design shirts. **Contact Information** You and Who [website](http://www.youandwho.com/) You and Who on [Facebook](http://www.facebook.com/YouAndWho) You and Who on [Twitter](https://twitter.com/#!/You_and_Who) ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 55% | Activity: 17% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What's Driving This Trend - **One-for-one Business Model:** The rise of one-for-one business models presents opportunities for companies to create positive social impact while generating revenue. - **Artistic Expression in Social Entrepreneurship:** Integrating artistic expression into social entrepreneurship allows for creativity and unique branding opportunities. - **Expansion of Social Businesses:** The expansion of social businesses like You and Who demonstrates the growing interest and demand for socially conscious products and services. ### Who This Affects Most - **Apparel:** The apparel industry can benefit from adopting one-for-one models to provide clothing to those in need while building their brand. - **Social Entrepreneurship:** Social entrepreneurship as an industry offers opportunities for artists and designers to contribute to social causes while earning income. - **Online Retail:** The online retail industry can leverage the growth of social businesses like You and Who to expand their product offerings and appeal to socially conscious consumers. ## Related on Trend Hunter - [Branded Warm Clothing Donations](https://www.trendhunter.com/trends/heart-of-lifewear.md) - [Artistic Apparel Illustrations](https://www.trendhunter.com/trends/uniqlo-and-kenshi-yonezu.md) - [Unique Children's Anime Figures](https://www.trendhunter.com/trends/little-you-3d.md) - [Effortless AI T-Shirt Designs](https://www.trendhunter.com/trends/super-t.md) - [Youth Mental Health-Supporting Shirts](https://www.trendhunter.com/trends/kids-help-phone.md) - [Artfully Designed Soccer Shirts](https://www.trendhunter.com/trends/oof-x-umbro.md) - [Collaborative LNY Shirts](https://www.trendhunter.com/trends/potluck-club.md) - [Branded Social Impact Initiatives](https://www.trendhunter.com/trends/community-to-the-people.md) - [Homelessness-Supporting Blanket Designs](https://www.trendhunter.com/trends/paul-klein.md)