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# Global Domination Maps
'You and Me, the Royal We' From Aaron Ruff, Oliver Jeffers, & Mac Premo

By Jessica Marcel | Published 2010-02-26 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/you-and-me-the-royal-we
References: [design-milk](http://design-milk.com/you-and-me-the-royal-we/) & [youandmetheroyalwe](http://www.youandmetheroyalwe.com/index.html)

Designer Aaron Ruff, author Oliver Jeffers, and animator Mac Premo have joined forces to create a new line called 'You and Me, the Royal We.' The line includes a number of random items which cater to most people's sarcastic side.

Among the pieces is a map titled 'Places on Earth: A Self-Congratulatory Guide to Personal Global Domination.' 'You and Me, the Royal We' also includes some snarky pencils, hilariously labeled diagrams and an unusual belt buckle.

## Trend Insights (Trend Hunter)

- Score: 3.5/10
- Popularity: 59% | Activity: 38% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Why This Trend Is Growing

- **Sarcastic Design Products:** Disruptive innovation opportunity: Develop a line of products that cater to people's sarcastic side, offering humorous and unique items.
- **Personal Global Domination:** Disruptive innovation opportunity: Create interactive maps or tools that allow individuals to track and visualize their personal achievements and global reach.
- **Snarky Stationery:** Disruptive innovation opportunity: Design witty and clever stationery items that inject humor into everyday office supplies.

### Industries Being Reshaped

- **Design and Lifestyle:** Disruptive innovation opportunity: Introduce a new line of sarcastic design products that resonate with consumers seeking humorous and unique items.
- **Travel and Tourism:** Disruptive innovation opportunity: Develop an app or platform that enables individuals to document and share their personal travel experiences and achievements.
- **Stationery and Office Supplies:** Disruptive innovation opportunity: Launch a brand that specializes in creating snarky, humorous, and clever stationery products that stand out in the market.

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