# True Identity Confession Clothing Admit You're a Mermaid with This Yotta Kilo Sweater By Sarah Dos Santos | Published 2013-10-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/yotta-kilo References: [wanelo](http://wanelo.com/p/8260256/i-m-actually-a-mermaid-sweatshirt-yotta-kilo) & [yottakilo](http://www.yottakilo.com/) Maybe your parents and close friends know the real you, but why not open up to the world with this Yotta Kilo sweater? The company allows for you to print your own graphics onto your clothes and this one is just what you need to get real. The sweater says "I'm actually a mermaid." How awesome is that? You can walk around campus feeling super awesome and maybe even get some autographs once everyone knows the truth. Plus, you don't even have to say a word. You can be all shy and quiet and everyone will still get the message. This fun and creative sweater is a pullover, so no zippers will get in the way of your confession. In addition, it's made of a [soft cotton fabric](https://www.trendhunter.com/trends/brunette-the-label-2) so just like your [seashell bra](https://www.trendhunter.com/trends/salty-mermaid), you'll be cozy and comfortable on land as you are underwater. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 37% | Activity: 24% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Personalized Clothing:** Yotta Kilo's customizable clothing allows for personal expression and creativity to shine through. - **Identity Confession:** Yotta Kilo's 'I'm actually a mermaid' sweater exemplifies a trend of identity confession and self-expression. - **Humorous Fashion:** Yotta Kilo's playful and humorous fashion design provides an opportunity for disrupting traditional fashion norms. ### Industries Being Reshaped - **Fashion Retail:** Fashion retailers can offer customizable clothing to attract consumers looking for personalized, unique clothing items. - **Marketing and Advertising:** Marketing and advertising agencies can utilize the trend of identity confession to create effective campaigns that promote self-expression and authenticity. - **Social Media:** Social media platforms can leverage the trend of humorous fashion to gain engagement and increase brand awareness. ## Related on Trend Hunter - [Classic Fisherman-Inspired Sweaters](https://www.trendhunter.com/trends/seafarer-cotton-sweaters.md) - [Mermaid Fashion Dolls](https://www.trendhunter.com/trends/mermaid-high-fashion-dolls.md) - [Soufflé Yarn Sweaters](https://www.trendhunter.com/trends/uniqlos-souffl-yarn.md) - [Festive Sweater Vests](https://www.trendhunter.com/trends/fandomspecific-sweater-vests.md) - [Ultra-Dense Fabric Diver Hoodies](https://www.trendhunter.com/trends/vollebak-deep-sea-diver-hoodie.md) - [Typography-Inspired Canadian Sweatshirts](https://www.trendhunter.com/trends/okayok.md) - [Cozy Versatile Sweater Capsules](https://www.trendhunter.com/trends/brunette-the-label-2.md) - [Coordinated Coastal Swimwear](https://www.trendhunter.com/trends/salty-mermaid.md) - [Luxe Cartoon-Adorned Apparel](https://www.trendhunter.com/trends/moonmin.md)