# Secure Identification Cards The Yoti CitizenCard PASS is Designed to Work Alongside Biometric Apps By Justin Lam | Published 2018-11-14 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/yoti-citizencard-pass References: [biometricupdate](https://www.biometricupdate.com/201805/yoti-and-citizencard-launch-new-uk-id-card-for-young-people) & [citizencard](https://www.citizencard.com/yoti-citizencard-new-id-solution-for-the-uk) Launched in a partnership between [Yoti](https://www.trendhunter.com/trends/first-advantage) and CitizenCard, the Yoti CitizenCard PASS card gives young UK residents a secure and affordable way to prove their identities in the real world and in online spaces. Working alongside Yoti's [biometric identity app](https://www.trendhunter.com/trends/facial-recognition-security), the Yoti CitizenCard PASS essentially functions as an alternative to a passport as a means of identification. The card will showcase name, date of birth, a photo, a PASS (Proof of Age Standard Scheme) hologram, and a UV mark indicating its recognition by the UK's Home Office. While Yoti was designing the new identification card they took into consideration a [Google](https://www.trendhunter.com/trends/loyalty-customer-cards) survey that found that 20 percent of young people said they lose an ID document at least once per year. With this in mind, the Yoti CitizenCard PASS card was developed to contain important identification information, while still being an affordable option to replace. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 74% | Activity: 97% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### Key Themes Behind This Trend - **Secure Identification:** Opportunity for disruptive innovation in creating secure and affordable identification solutions for young residents. - **Biometric Identity:** Opportunity for disruptive innovation in integrating biometric technology with identification cards for enhanced security. - **Digital Identity Verification:** Opportunity for disruptive innovation in developing digital platforms and apps for verifying and validating identities. ### Where This Applies - **Identification Cards:** Opportunity for disruptive innovation in the design and production of secure and multifunctional identification cards. - **Biometrics:** Opportunity for disruptive innovation in the biometrics industry by creating technologies that enhance identification and authentication processes. - **Identity Verification Services:** Opportunity for disruptive innovation in the development of identity verification services that leverage advanced technologies for secure and seamless authentication. ## Related on Trend Hunter - [Smartphone Passport ID Features](https://www.trendhunter.com/trends/apple-digital-id.md) - [Global Digital Identity Services](https://www.trendhunter.com/trends/first-advantage.md) - [Digitized Age Verification Services](https://www.trendhunter.com/trends/age-verification-service.md) - [Identity Verification Infrastructures](https://www.trendhunter.com/trends/iris-id.md) - [Automated ID Authentication Apps](https://www.trendhunter.com/trends/authentication-apps.md) - [Digital Card Organizers](https://www.trendhunter.com/trends/passcollect.md) - [AI-Powered ID Verification Tools](https://www.trendhunter.com/trends/idpal.md) - [Connected E-Paper ID Badges](https://www.trendhunter.com/trends/smart-id-card.md) - [Art Market Authentication Apps](https://www.trendhunter.com/trends/art-authentication-app.md)