# Intricate LEGO Hotel Murals Unleash Your Inner Child with the Yotel Hotel LEGO Wall By Jennifer Paul | Published 2014-01-28 | World Source: Trend Hunter, https://www.trendhunter.com/trends/yotel-hotel-lego-wall References: [airingnews](http://www.airingnews.com/articles/500275/hotels-lego-wall-offers-free-rooms-for-innovative-creations-pics) & [yotel](http://www.yotel.com/Hotels/New-York-City) The Yotel hotel [LEGO](https://www.trendhunter.com/trends/superpower-studios) wall in New York is definitely a sight to see. The hotel offers guests the ability to create some LEGO masterpieces and upload their images to [Instagram](https://www.trendhunter.com/trends/lego-luggage) or [Twitter](https://www.trendhunter.com/trends/animal-crossing-1). If they do so, they are eligible to win prizes. In total there will be two winners in the contest. A runner up and grand prize will be announced. The runner up prize is a two-night stay in a Premium Wueen Cabin. The grand prize is a three-night stay in a First Cabin with an outdoor terrace and hot tub. If you are in the New York area, use your imagination to create a piece of artwork on the Yotel hotel LEGO wall. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 72% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Hip Hotels](https://www.trendhunter.com/hiphotels) ## Key Themes ### Why This Trend Is Growing - **LEGO Art:** The integration of LEGO art in hotels and other spaces presents an opportunity for creative expression and experiential marketing. - **Social Media Contests:** Hotels are leveraging social media contests to increase brand awareness and engage with guests in a fun and interactive way. - **User-generated Content:** Encouraging user-generated content through interactive installations such as LEGO walls can increase social media engagement and drive brand loyalty. ### Industries Being Reshaped - **Hospitality:** Hotels are integrating interactive installations like LEGO walls to create a unique and memorable guest experience. - **Entertainment:** LEGO art installations can be used in amusement parks, museums, and other entertainment venues to engage with visitors. - **Marketing:** Brands can use interactive installations like the Yotel LEGO wall to create buzz and generate user-generated content for social media marketing. ## Related on Trend Hunter - [Family-Friendly Interactive Museums](https://www.trendhunter.com/trends/superpower-studios.md) - [Building Block-Inspired Suitcases](https://www.trendhunter.com/trends/lego-luggage.md) - [Lego-Themed Escape Rooms](https://www.trendhunter.com/trends/legothemed-escape-rooms.md) - [Adult-Only Building Block Events](https://www.trendhunter.com/trends/lego-late.md) - [Toy Building Block Exhibits](https://www.trendhunter.com/trends/lego-exhibition.md) - [Dynamic Immersive Play Museums](https://www.trendhunter.com/trends/superpower-studios-initiative.md) - [Building Block Art Sets](https://www.trendhunter.com/trends/art-project-create-together.md) - [Contemporary Art Puzzle Sets](https://www.trendhunter.com/trends/modern-art-building-set.md) - [Digital Snowball Competitions](https://www.trendhunter.com/trends/lego-snow-throw.md)