<!-- canonical: https://www.trendhunter.com/trends/yostory -->
<!-- robots: noindex -->

# Waved Wall Retail Designs
YoStory by OROdesign Features Colorfully Rippled Surroundings

By Jamie Danielle Munro | Published 2014-05-22 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/yostory
References: [contemporist](http://www.contemporist.com/2014/05/20/yostory-by-orodesign/) & [p-arcdesign](http://www.p-arcdesign.com/)

YoStory is a [frozen yogurt shop situated in Australia](https://www.trendhunter.com/trends/ysg), and to attract more customers the owners went for a renovation by OROdesign. The result is a yogurt shop that exudes a playful side while still maintaining an air of minimalism.

The walls are by far the most stand-out feature in this [retail outlet](https://www.trendhunter.com/trends/d142), with [bright colors](https://www.trendhunter.com/trends/flipnfry) being used and a wave-like surface. The yogurt shop is aimed at people of all ages, but the design really does make anyone feel like a kid again when walking in. The rest of the store is quite simplistic, with white flooring as well as a center island being used. This helps draw people's attention to the walls, which happens to be where the yogurt dispensers are, along with instructions as to how to build your own treat.

## Trend Insights (Trend Hunter)

- Score: 1.6/10
- Popularity: 22% | Activity: 17% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Playful Retail Design:** There is a trend towards retail design that emphasizes playfulness, including bright colors and unique wall designs, to create welcoming spaces for all ages.
- **Minimalist Interior Design:** The minimalist interior design trend allows for a neutral backdrop to showcase unique design elements, such as textured walls, that create visual interest.
- **Multi-functional Spaces:** Multi-functional spaces that serve different purposes, such as a food establishment that also serves as a space for community gatherings, are becoming increasingly popular.

### Sectors Adopting This

- **Retail:** Retailers can take advantage of playful retail design trends to create unique and memorable shopping experiences that attract and retain customers.
- **Hospitality:** Hotels, restaurants, and other hospitality businesses can use minimalist interior design to create calm and inviting spaces that promote relaxation and comfort.
- **Food and Beverage:** Food and beverage establishments can create multi-functional spaces that not only serve as places to eat and drink, but also as gathering spaces for community events and other activities.

## Related on Trend Hunter

- [Lightness-Themed Womenswear Boutiques](https://www.trendhunter.com/trends/one-by-one-1.md)
- [Stretchy Yogurt Bowls](https://www.trendhunter.com/trends/stretchy-yogurt.md)
- [Retro 70s-Style Cafe Designs](https://www.trendhunter.com/trends/superfreak-cafe.md)
- [All-White Contemporary Retail Designs](https://www.trendhunter.com/trends/white-is-good-shop.md)
- [Dynamic Organic Store Displays](https://www.trendhunter.com/trends/la-manso.md)
- [Pastel Fitness Retail Stores](https://www.trendhunter.com/trends/fitness-retail-store.md)
- [Immersive Brand Architecture](https://www.trendhunter.com/trends/loacker-galaxy.md)
- [Elegantly Minimalist Retail Environments](https://www.trendhunter.com/trends/retail-environment.md)
- [Flagship Store Designs](https://www.trendhunter.com/trends/stocker-lee-architetti.md)
