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# Eccentric Helmet-Haired Runways
The Yoshio Kubo Fall/Winter 2014 Collection Features Wild Wigs

By Jana Pijak | Published 2014-05-15 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/yoshio-kubo-fallwinter-2014
References: [fuckingyoung.es](http://fuckingyoung.es/yoshio-kubo-fallwinter-2014/) & [ykgf.jp](http://www.ykgf.jp/)

The Yoshio Kubo Fall/Winter 2014 collection was presented during [Mercedes-Benz](https://www.trendhunter.com/trends/amg-parfum) Fashion Week in Tokyo. The eccentric menswear line featured a range of printed suits, layered outerwear pieces and patterned knits that were worn by helmet-haired models.

From blonde and brunette to the odd red-head, models sported sculptural wig headpieces that were a modern translation of the traditional hairstyle of Japan's Sumo wrestlers.

Whether dressing up or opting for a casual look, the Yoshio Kubo Fall/Winter 2014 collection stole the show at [Tokyo fashion week](https://www.trendhunter.com/trends/everyone-tokyo-fallwinter-2025) thanks to its wild hair looks that infused an element of humour into the evening. The [bold menswear line](https://www.trendhunter.com/trends/kody-phillips) was also a nod the the 60s with its fresh take on op art patterns and cocooned garment silhouettes.

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 60% | Activity: 48% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen)

## Key Themes

### What Makes This Trend Stand Out

- **Printed Suits:** Opportunities for innovative printed suit designs that combine bold patterns and traditional tailoring.
- **Layered Outerwear:** Disruptive innovation potential in creating unique layered outerwear pieces that combine functionality and fashion.
- **Patterned Knits:** Opportunities for inventive patterned knitwear designs that add visual interest to winter collections.

### Sectors Adopting This

- **Fashion:** Fashion industry can leverage the trend of eccentric helmet-haired runways to experiment with unconventional styling and creative hair accessories.
- **Menswear:** Menswear industry can explore the use of wild hair looks and humorous hair accessories to inject playfulness and uniqueness into their collections.
- **Textile:** Textile industry can benefit from the demand for innovative printed fabrics and patterned knits that are used in fashion collections.

## Related on Trend Hunter

- [Measured Winter Wardrobe](https://www.trendhunter.com/trends/vowels-fw26.md)
- [Fall Technical Fashion Capsules](https://www.trendhunter.com/trends/atom-collection.md)
- [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md)
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- [Ambitious Luxury Menswear Collections](https://www.trendhunter.com/trends/kody-phillips.md)
- [Classic Fall-Ready Technical Fashion](https://www.trendhunter.com/trends/mki-miyuki-zoku-11.md)
- [Cinematic Thriller-Inspired Runways](https://www.trendhunter.com/trends/jw-anderson-fw-2024.md)
- [Winter Apparel Collection](https://www.trendhunter.com/trends/everyone-tokyo-fallwinter-2025.md)
