# $4 Convenience Store Wine Yosemite Road 7-11 Wine Comes in Red and White By Robyn Currie | Published 2009-11-05 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/yosemite-road-7-11-wine References: [neatorama](http://www.neatorama.com/2009/11/05/7-eleven-wine/) & [blogs.dallasobserver](http://blogs.dallasobserver.com/unfairpark/2009/11/oh_thank_heavens_7-elevens_mak.php) There are many signs of the apocalypse; ones to look out for include the rivers running with blood, war, natural disasters, and when lowbrow convenience stores get their [own wine label](https://www.trendhunter.com/trends/bee-lightly-wines). Looks like with the release of Yosemite Road 7-11 wine, we can scratch one sign off our list. It seems that the convenience conglomerate is branching out with its own label because, well, they felt like it. The 7-11 Wine, titled Yosemite Road, is available in both [red and white](https://www.trendhunter.com/trends/barefoot-zinfandel) and retails for an astonishing [$3.99 USD](https://www.trendhunter.com/trends/le-petit-poulet-ros-boxed-wine). ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 43% | Activity: 92% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Why This Trend Is Growing - **Convenience Store Wine Label:** Disruptive innovation opportunity: Creating unique and affordable wine options for convenience store shoppers. - **Diversification Into New Product Lines:** Disruptive innovation opportunity: Expanding into additional product categories to maximize revenue and cater to customer preferences. - **Affordable Wine Market:** Disruptive innovation opportunity: Identifying ways to produce and market quality wines at lower price points. ### Industries Being Reshaped - **Convenience Store:** Disruptive innovation opportunity: Enhancing the product offerings by introducing private label wines to attract more customers. - **Beverage:** Disruptive innovation opportunity: Exploring new opportunities within the beverage industry, such as creating affordable yet quality wine options. - **Retail:** Disruptive innovation opportunity: Developing strategies to enter the affordable wine market and tap into the growing demand for value-driven products. ## Related on Trend Hunter - [Dark Mountain Water Wines](https://www.trendhunter.com/trends/liquid-death-2.md) - [Ominously Dark Red Wines](https://www.trendhunter.com/trends/severed-red.md) - [Bottled Single-Serve Wines](https://www.trendhunter.com/trends/basic-cellars.md) - [Approachable Canned Wine Ranges](https://www.trendhunter.com/trends/19-crimes-canned-wines.md) - [Affordable Holiday Season Wines](https://www.trendhunter.com/trends/exclusive-wines.md) - [Vintage Bulk-Style Wines](https://www.trendhunter.com/trends/costco-2.md) - [Psychedelic Canned Wines](https://www.trendhunter.com/trends/waves-wines.md) - [Bold Boxed Red Wines](https://www.trendhunter.com/trends/block-dark-red-blend-wine.md) - [Price-Marked Wine Label Launches](https://www.trendhunter.com/trends/pricemarked-wine-label.md)