# Social Media Climbing Expeditions Two Professional Climbers Attempt the Yosemite Climb By Vasiliki Marapas | Published 2015-01-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/yosemite-climb References: [mymodernmet](http://www.mymodernmet.com/profiles/blogs/rich-caldwell-jorgeson-succeed-in-yosemite-climb) & [instagram](http://instagram.com/coreyrichproductions/) Professional climbers Tommy Caldwell and Kevin Jorgeson attempted a challenging Yosemite climb, which they documented through social media. "Challenging" might actually be putting it lightly: the Dawn Wall of El Capitan, located in Yosemite's National Park, is often considered the [most difficult rock climb](https://www.trendhunter.com/trends/musa-apartment) in the entire world. The climbers scaled the wall, which spans 3,000 feet, after a perilous journey that required 19 days of sleeping in tents, and ripping their hands and feet to shreds using a [free climbing technique](https://www.trendhunter.com/trends/topologie-x-universal-works). The entire journey was captured on camera by photographer Corey Rich, and the two climbers had a strong [social media presence](https://www.trendhunter.com/trends/adventurefocused-social-platform) throughout. As they neared their goal, Jorgeson tweeted, "This is not an effort to 'conquer.' It's about realizing a dream." ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 12% | Activity: 15% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What Makes This Trend Stand Out - **Social Media Documentation:** Opportunities for businesses to document and share their activities and achievements on social media platforms. - **Extreme Sports Influencers:** The rise of extreme sports influencers who use social media to engage with their audience and share their adrenaline-fueled experiences. - **Storytelling Through Social Media:** The use of social media as a platform for storytelling and capturing unique real-time experiences. ### Sectors Adopting This - **Sports Equipment:** Opportunities for sports equipment brands to collaborate with professional climbers and promote their products through social media campaigns. - **Tourism:** The potential for tourism companies to highlight adventure destinations and attract thrill-seeking travelers through social media marketing. - **Photography:** The growing demand for photographers skilled in adventure and extreme sports documentation to capture and share captivating moments on social media platforms. ## Related on Trend Hunter - [Rock Climbing Festivals](https://www.trendhunter.com/trends/rock-climbing-festivals-the-north-face-will-host-its-climb-festival-at-nycs.md) - [Guided Exploration Platforms](https://www.trendhunter.com/trends/guided-peaks.md) - [Women-Empowering Mountaineering Initiatives](https://www.trendhunter.com/trends/she-the-mountain.md) - [Exploration Challenge Campaigns](https://www.trendhunter.com/trends/expedition-impossible.md) - [Rock-Climbing Work Spaces](https://www.trendhunter.com/trends/hidden-climbing-gym.md) - [Intense Elemental-Inspired Sportswear Spots](https://www.trendhunter.com/trends/engineered-for-whatever-ad.md) - [Record-Breaking Community Hikes](https://www.trendhunter.com/trends/kathmandu-canada.md) - [Tech Brand-Backed Films](https://www.trendhunter.com/trends/beyond-the-fantasy.md) - [Adventure-Based Fitness Tools](https://www.trendhunter.com/trends/mount-fitness.md)