# Grayscale Lipstick Designs These Yorokobu Magazine Drawings Will Sketch Happiness in Your Day By Corinne Guirgis | Published 2011-05-31 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/yorokobu-magazine References: [behance.net](http://www.behance.net/gallery/Yorokobu-Magazine-Issue-16-Cover-2011/1381357) & [yorokobu.es](http://www.yorokobu.es/tag/magazine-publishers-of-america/) A publication entitled Yorokobu Magazine held a competition where entrants were required to create something related to the word "yorokobu," which translates to "to be happy" in English. The winning entry was the design pictured above, which features a series of [pencil-drawn lips](https://www.trendhunter.com/trends/experimental-pencils) with the letters that make up this special word written overtop in lipstick. The drawings were completed completely by hand. According to Behance, "the only digital work used was in putting together the final composition elements." This #16 issue of the publication coincides with a significant milestone for Yorokobu Magazine. Its production has recently increased from 5,000 copies to a whopping 30,000 on account of a more widespread viewership. The project was intended to commemorate this expansion. The sketches featured in the issue are not only original and striking, but really hone in on the special meaning behind the word. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 22% | Activity: 11% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What's Driving This Trend - **Hand-drawn Art:** The rise of hand-drawn art offers opportunities for artists to create unique and personalized designs. - **Personalized Design:** Consumers are seeking personalized designs that reflect their individuality, creating opportunities for designers to cater to this demand. - **Increasing Viewership:** The growing viewership of publications opens up opportunities for advertisers to reach a larger audience and engage with potential customers. ### Who This Affects Most - **Art and Design:** The art and design industry could leverage the trend of hand-drawn art to provide unique and customized products to consumers. - **Fashion and Beauty:** The fashion and beauty industry can capitalize on the demand for personalized design by offering customized products, such as customizable lipstick shades. - **Publishing and Advertising:** The publishing and advertising industries can take advantage of the growing viewership of publications to increase brand exposure and attract new customers. ## Related on Trend Hunter - [Makeup-Inspired Colorfuldevices](https://www.trendhunter.com/trends/lipstick-mechanical-keyboard.md) - [Versatile Long-Lasting Lipsticks](https://www.trendhunter.com/trends/longlasting-lipstick.md) - [Split Duo Lipstick Shades](https://www.trendhunter.com/trends/work-hardplay-hard.md) - [Psychodermatology Lip Products](https://www.trendhunter.com/trends/love-language-lip-bloss.md) - [Crayon-Style Lip Products](https://www.trendhunter.com/trends/lip-sketch-hydrating-crayon.md) - [Cocktail-Inspired Lip Balms](https://www.trendhunter.com/trends/omy-lip-drinks.md) - [In-The-Dark Cosmetic Pop-Ups](https://www.trendhunter.com/trends/shop-in-the-dark.md) - [High-Spirited Lipstick Lines](https://www.trendhunter.com/trends/ziye-burgess.md) - [Romantic Lipstick-Balms](https://www.trendhunter.com/trends/bisou-balm.md)