# Greek Yogurt Taste-Offs Yoplait Yogurt Competes with Chobani for Customers' Approval and Affection By Meghan Young | Published 2015-03-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/yoplait-yogurt References: [blog.generalmills](http://www.blog.generalmills.com/2014/01/yoplait-greek-brings-its-taste-off-to-new-york/) & [yoplait](http://www.yoplait.com/) While competition between [Coca-Cola](https://www.trendhunter.com/trends/pepsi-challenge-kit) and Pepsi has been put to the test through blind taste-offs before, [Yoplait Yogurt](https://www.trendhunter.com/trends/yoplait) has decided to bring it to another delicious experience. Pitting itself against [Chobani](https://www.trendhunter.com/trends/chobani-creations) in a hip pop-up space, Yoplait Yogurt allows visitors to not only try out nine Yoplait Greek flavors and eleven flavors of Yoplait Greek 100, but also a coffee and espresso station. Through this experience, which is a fun alternative to traditional grocery store marketing, Yoplait Yogurt manages to strike up a sense of culture and community around its brand. Not to mention that the design of the pop-up shop is geared towards younger generations, which will keep it alive throughout the years. By making healthy eating a fashionable option, a whole new demographic is tapped into. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 66% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What Makes This Trend Stand Out - **Blind Taste-offs:** Opportunity for brands to leverage blind taste-off competitions to engage customers and drive brand loyalty. - **Pop-up Experiences:** Creating immersive pop-up experiences can help brands foster a sense of community and appeal to younger demographics. - **Fashionable Healthy Eating:** Opportunity to make healthy eating a trendy lifestyle choice to attract a new target market. ### Sectors Adopting This - **Food and Beverage:** Food and beverage companies can benefit from organizing blind taste-off events to showcase their products and build consumer trust. - **Retail:** Retailers can explore pop-up shop concepts to create unique experiences and drive foot traffic to their stores. - **Health and Wellness:** Companies in the health and wellness sector can capitalize on the trend of fashionable healthy eating to promote their products and services. ## Related on Trend Hunter - [Dessert-Inspired Greek Yogurts](https://www.trendhunter.com/trends/chobani-creations.md) - [High-Protein Yogurt Cups](https://www.trendhunter.com/trends/yoplait.md) - [Sugar-Free Drinkable Yogurts](https://www.trendhunter.com/trends/sugarfree-drinkable-yogurts.md) - [Wine-Flavored Yogurts](https://www.trendhunter.com/trends/oui.md) - [On-The-Go Yogurt Ranges](https://www.trendhunter.com/trends/onthego-yogurt.md) - [Spoonable Frozen Greek Yogurts](https://www.trendhunter.com/trends/yasso-frozen-greek-yogurt.md) - [Poppable Greek Yogurt Bites](https://www.trendhunter.com/trends/greek-yogurt-bite.md) - [On-the-Go Yogurt Drinks](https://www.trendhunter.com/trends/yoplait-yop.md) - [Protein-Rich Greek Yogurt Ranges](https://www.trendhunter.com/trends/chobani-high-protein.md)