# Australian Yogurt Campaigns Yoplait Launches a New Platform and Marketing Campaign with AJF By Kanesa D | Published 2024-02-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/yoplait-1 References: [campaignbrief](https://campaignbrief.com/yoplait-launches-joyful-new-brand-platform-yoplait-your-day-via-ajf-partnership/) & [yoplait.au](https://www.yoplait.com.au/)  [Yoplait](https://www.trendhunter.com/trends/petit-filous-mischief-makes-us), Australia's leading yogurt brand, is proud to unveil its new brand platform developed in collaboration with AJF Partnership. To celebrate its release, the brands are launching a captivating 30-second hero advertisement featuring the uplifting melody of Bill Withers' iconic song, 'Lovely Day.' Centered around the theme of enjoying the little things in life, this innovative platform represents a significant evolution for the brand, and [various advertising campaigns](https://www.trendhunter.com/trends/deliciously-satisfying) have accompanied its release. At the core of the new platform is [Yoplait's commitment](https://www.trendhunter.com/trends/yoplait-skyr) to infusing joy into consumers' everyday lives. The campaign will debut in Australia during the week of February 12 and will be promoted across various media channels, including television, cinema, digital platforms, social media, and out-of-home advertising. Image Credit: Yoplait ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 37% | Activity: 52% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Key Themes Behind This Trend - **Joyful Brand Platforms:** Yoplait's new brand platform, centered around enjoying the little things in life, represents a significant evolution for the brand. - **Uplifting Advertising Campaigns:** Yoplait's advertising campaigns, featuring the uplifting melody of Bill Withers' 'Lovely Day,' aim to infuse joy into consumers' everyday lives. - **Multi-channel Promotion Strategies:** Yoplait's marketing campaign will be promoted across various media channels such as television, cinema, digital platforms, social media, and out-of-home advertising. ### Where This Applies - **Food & Beverage:** Yoplait's innovative brand platform and advertising campaigns have the potential to disrupt the food and beverage industry by emphasizing the importance of enjoying the little things in life. - **Advertising & Marketing:** Yoplait's joyful brand platform and uplifting advertising campaigns present disruptive innovation opportunities for the advertising and marketing industry by focusing on infusing joy into consumers' everyday lives. - **Media & Entertainment:** Yoplait's multi-channel promotion strategies, spanning across television, cinema, digital platforms, social media, and out-of-home advertising, offer disruptive innovation opportunities for the media and entertainment industry. ## Related on Trend Hunter - [Cheeky Childhood Yogurt Campaigns](https://www.trendhunter.com/trends/petit-filous-mischief-makes-us.md) - [Probiotic Yogurt Campaigns](https://www.trendhunter.com/trends/activia-glowup-bags.md) - [Flavorful Australian Yogurts](https://www.trendhunter.com/trends/dairy-farmers-thick-creamy.md) - [On-the-Go Yogurt Drinks](https://www.trendhunter.com/trends/yoplait-yop.md) - [Community-Focused Yogurt Activations](https://www.trendhunter.com/trends/showyohope-campaign.md) - [Fruity Plant-Based Yogurts](https://www.trendhunter.com/trends/vitasoy.md) - [Retailer-Backed Yogurt Lines](https://www.trendhunter.com/trends/awg-brands.md) - [Kid-Focused Packaging Updates](https://www.trendhunter.com/trends/frubes-relaunch.md) - [Dual Plant Milk Yogurts](https://www.trendhunter.com/trends/oat-coconut-yoghurt.md)