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# Refreshing Cold Brew Cocktails
Yoon Ahn Joins Starbucks to Create New Cold Brew Cocktails

By Amy Duong | Published 2022-05-17 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/yoon-ahn-1
References: [hypebeast](https://hypebeast.com/2022/5/ambush-partners-with-starbucks-for-exclusive-cold-brew-cocktails)

[AMBUSH's](https://www.trendhunter.com/trends/dunkin-x-ambush) Creative Director Yoon Ahn works in collaboration with [Starbucks Reserve Tokyo](https://www.trendhunter.com/trends/starbucks-reserve-roastery-tokyo) on three new cold brew cocktails just in time for the summer season. The inspiration behind the new refreshers stems from upbeat music and the culture of city pop.

The new collaboration is a light-hearted approach to those who aim to bring a “whole lotta fun vibez and nostalgia for the Future!” as written in the video caption. The drinks start off with a Cold Brew Margarita, followed by a Cold Brew Tequonic, which blends together tequila and tonic, and finally the [Alcohol-free Cold Brew Freeze](https://www.trendhunter.com/trends/mocktail-bar) -- all of which are brewed with the special Starbucks roast. It is available from May 27th until the end of August.

Image Credit: AMBUSH, Starbucks

## Trend Insights (Trend Hunter)

- Score: 1.8/10
- Popularity: 4% | Activity: 37% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle)

## Key Themes

### What's Driving This Trend

- **Cold Brew Cocktails:** The trend of incorporating cold brew coffee into alcoholic cocktails offers an opportunity for innovation in the beverage industry.
- **Collaborative Product Development:** The trend of collaborating with designers and creatives to develop new products offers an opportunity for innovation in the fashion and beverage industries.
- **Nostalgia-inspired Beverages:** The trend of creating nostalgic and culture-inspired beverages offers an opportunity for innovation in the beverage industry.

### Who This Affects Most

- **Beverage:** The beverage industry can take advantage of the trend of incorporating cold brew coffee into alcoholic cocktails and creating culture-inspired beverages.
- **Fashion:** The fashion industry can take advantage of the trend of collaborating with designers and creatives to develop new products.
- **Hospitality:** The hospitality industry can take advantage of the trend of incorporating cold brew coffee into alcoholic cocktails to create unique and trendy drink menus.

## Related on Trend Hunter

- [Tequila Cold Brew Beverages](https://www.trendhunter.com/trends/starbucks-reserve-roastery-tokyo.md)
- [Cold Brewed Cafe Refreshments](https://www.trendhunter.com/trends/cold-brew-drink.md)
- [Tropical Coffee Cocktails](https://www.trendhunter.com/trends/pineapple-rum-float.md)
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- [Customizable Summer Drink Menus](https://www.trendhunter.com/trends/summer-menu-remix.md)
- [Sweet Italian-Inspired Beverages](https://www.trendhunter.com/trends/starbucks-reserve.md)
- [Summery Boba-Filled Cafe Drinks](https://www.trendhunter.com/trends/summer-berry-refreshers.md)
- [Film-Based Beverage Concoctions](https://www.trendhunter.com/trends/starbucks-x-wicked.md)
