# Contemporary Punk Photography Lurve Magazine's Yon Yonson Image Series is PInk-Haired By Jana Pijak | Published 2014-06-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/yon-yonson References: [malemodelscene.net](http://www.malemodelscene.net/editorial/l-w-moreno-galata-nicolo-terraneo-lurve-magazine/) & [morenogalata.tumblr](http://morenogalata.tumblr.com) Fashion photographer Nicolo Terraneo captures the 'Yon Yonson' fashion story for the latest issue of Lurve magazine. The editorial features model L.W. who channels a modern punk rock rebel while posing in a wardrobe of plaids, denims and structured wools from a number of top designer names. The model sports the latest from Celine and other familiar labels while posing in a stark studio setting. L.W. is outfitted by stylist Moreno Galata in a photo set that features contemporary rocker looks, statement earring accessories and pink-haired grooming. Hair styling for Lurve magazine's 'Yon Yonson' image series is courtesy of Lotte O'Shea who works alongside makeup artist Rhea Le Riche to transform their model muse into a contemporary rebel with an effortlessly cool air. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 96% | Activity: 77% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Punk Fashion:** The 'Yon Yonson' fashion story in Lurve magazine highlights the resurgence of punk fashion with modern twists. - **Statement Accessories:** The editorial showcases the trend of bold statement accessories as an essential element in contemporary rocker looks. - **Alternative Hair Colors:** The pink-haired grooming in the 'Yon Yonson' image series reflects the growing popularity of alternative hair colors in mainstream fashion. ### Where This Applies - **Fashion and Apparel:** Fashion designers and retailers can leverage the punk fashion trend to create edgy collections that appeal to a wider audience. - **Beauty and Cosmetics:** Cosmetic companies can capitalize on the increasing demand for alternative hair colors by offering a diverse range of vibrant dyes and styling products. - **Jewelry and Accessories:** With the emphasis on statement accessories, jewelry brands can innovate and offer unique, eye-catching pieces that cater to the contemporary rocker aesthetic. ## Related on Trend Hunter - [Singer-Led Fashion Campaigns](https://www.trendhunter.com/trends/pour-homme-and-neighborhood.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Punk History Apparel](https://www.trendhunter.com/trends/the-war-of-the-three-kingdoms.md) - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Defiant Hair Color Collections](https://www.trendhunter.com/trends/aging-disgracefully-collection.md) - [Archive-Inspired Retro Luxe Fashion](https://www.trendhunter.com/trends/tattoo-collection.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md)