# Pop Culture Parody Gear These 'YOLO' T-Shirts are Satirical Yet Appropriate By Courtney Scharf | Published 2012-06-07 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/yolo-t-shirts References: [buzzfeed](http://www.buzzfeed.com/samir/the-real-meaning-of-yolo) & [topatoco](http://www.topatoco.com/merchant.mvc?Screen=PROD&Store_Code=TO&Product_Code=QC-YOLO&Category_Code=QC) Mocking the newly minted and aggressively popular saying, these YOLO t-shirts are a hilarious appropriation of the four-letter statement. Proudly stating "You Obviously LIke Owls," the shirt is a [satirical and of-the-moment fashion piece](https://www.trendhunter.com/trends/fight-teeth) sure to catch on with YOLO haters and lovers alike. The statement, which was done to death, has already fallen victim to extremely harsh parodies on [Twitter](https://www.trendhunter.com/trends/x-merch-collection), but this is a more tactile and playful way of making light of the trend while still remaining ironic, considering the phrase came from a song by iconic rapper Drake, whose logo is an owl. Being sold online by TopatoCo, the shirts are surprisingly high quality and are sold exclusively in the color brown. The illustrations of owls featured on the shirts are whimsical and adorable, and really do suggest that any viewer might like them. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 80% | Activity: 100% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### Key Themes Behind This Trend - **Satirical Apparel:** Creating satirical fashion pieces that make light of popular trends can provide disruptive innovation opportunities in the apparel industry. - **Parody Merchandise:** Developing merchandise that mocks popular sayings or cultural phenomena can tap into the market of consumers who enjoy ironic and playful products. - **Humorous Fashion:** Designing fashion items with humorous elements, such as whimsical illustrations, offers an opportunity to attract customers seeking unique and lighthearted clothing options. ### Where This Applies - **Apparel:** The apparel industry can explore the creation of satirical fashion pieces that challenge popular trends and appeal to consumers looking for ironic, playful garments. - **Merchandise:** The merchandise industry has the potential to create parody products that capitalize on the popularity of cultural sayings or phenomena, attracting customers who appreciate humorous and lighthearted items. - **Fashion:** The fashion industry can embrace humor by incorporating whimsical elements and illustrations into their designs, appealing to customers seeking unique and amusing clothing choices. ## Related on Trend Hunter - [Viral Criminal Merchandise](https://www.trendhunter.com/trends/i-can-fix-him.md) - [Typography-Inspired Canadian Sweatshirts](https://www.trendhunter.com/trends/okayok.md) - [High-Frequency Paints](https://www.trendhunter.com/trends/yolo-paint.md) - [Elevated Collegiate Streetwear](https://www.trendhunter.com/trends/the-campus-collection.md) - [Streetwear-Style Golf Apparel](https://www.trendhunter.com/trends/callaway.md) - [Game-Inspired Y2K Collaborations](https://www.trendhunter.com/trends/flyquest-1.md) - [Playful Language App Campaigns](https://www.trendhunter.com/trends/duolingo-4.md) - [Rapper-Backed Tech Accessories](https://www.trendhunter.com/trends/casetify-4.md) - [Pride-Honoring Bird Figurines](https://www.trendhunter.com/trends/pride-birds.md)