# Takeout Treat Branding Yollibox Packaging Gives the Frozen Dessert an On-the-Go Image of Lightness By Amelia Roblin | Published 2013-12-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/yollibox-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2013/12/yollibox.html) & [e-w.se](http://www.e-w.se/cases/yollibox-packaging-design) There are many ways for one to enjoy his dessert, but the most common is not the way that one often sips his java. Yollibox packaging appears to copy the look of a takeaway meal carton from a Chinese restaurant, making the scrumptious snack as mobile as a [takeout coffee](https://www.trendhunter.com/trends/yoplait-yop). Erenstråhle & Wågnert of Sweden gave the crisp white box a circular base, reminiscent of the familiar [ice cream tub](https://www.trendhunter.com/trends/the-alchemist-by-jdo) type. Guide your eyes upwards, however, and you'll find the card gradually beginning to fold into four edges and corners. The top of Yollibox [frozen yoghurt packaging](https://www.trendhunter.com/trends/igo-frozen-yogurt) splits into tabs that overlap to close it. You can walk and carry delicious flavors like Mango, Strawberry, Chocolate and Natural Tart, burning calories while you savor each spoonful of the healthy 70% yogurt treat. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 96% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Mobile Dessert Packaging:** Develop innovative packaging designs that make desserts more portable and convenient for on-the-go consumption. - **Takeout-inspired Branding:** Explore the use of takeout food packaging aesthetics in branding to create a sense of familiarity and convenience for consumers. - **Healthy On-the-go Snacks:** Invest in the development of healthy snacks that can be easily carried and consumed while people are on the move. ### Industries Being Reshaped - **Food Packaging:** Introduce innovative designs and materials for food packaging that enhance portability and convenience for consumers. - **Branding and Design:** Offer branding and design services that incorporate takeout food packaging aesthetics to create a unique and appealing consumer experience. - **Healthy Food Manufacturing:** Invest in the production of healthy snacks and desserts that cater to the growing demand for on-the-go and nutritious food options. ## Related on Trend Hunter - [Reformed Yogurt Packagings](https://www.trendhunter.com/trends/nomadic-greiner-packaging.md) - [Soft-Serve Ice Cream Pouches](https://www.trendhunter.com/trends/softserve-ice-cream-pouches.md) - [Grab-and-Go Ice Cream Pouches](https://www.trendhunter.com/trends/ice-cream-pouches.md) - [Redesigned Ice Cream Brands](https://www.trendhunter.com/trends/enlightened-rebrand.md) - [Domed Lid Yogurt Bowls](https://www.trendhunter.com/trends/go-bowl.md) - [Dessert-Style Yogurt Pouches](https://www.trendhunter.com/trends/biokul-to-go.md) - [Chocolatier-Inspired Frozen Treats](https://www.trendhunter.com/trends/new-yasso-frozen-greek-yogurt-bars.md) - [Frozen Flavored Yogurt Barks](https://www.trendhunter.com/trends/frozen-yogurt-bark-yogost.md) - [High-Protein Yogurt Sticks](https://www.trendhunter.com/trends/yopro.md)