# Sunny-Side-Up Branding YOLKR Packaging Has a Playful Method for Communicating Positivity By Amelia Roblin | Published 2013-12-12 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/yolkr-packaging References: [thedieline](http://www.thedieline.com/blog/2013/12/10/yolkr.html) & [curious.co.nz](http://www.curious.co.nz/) "It sucks!" is the motto for the product within YOLKR packaging, yet this description is not intended as a negative one, nor does it serve the adverse. This statement explains how the [egg separator](https://www.trendhunter.com/trends/cartons-of-eggs) works, which is clever, quick and efficient. This amusing means of communicating positivity is extended lightly into the visuals of the [culinary implements' cartons](https://www.trendhunter.com/trends/sunbird). Big yellow circles are printed onto the pure white backgrounds to establish a sunny and cheerful aesthetic. Of course, the golden spots primarily reference the utensil's logo, which is derived from the nutrient-rich core of the egg. Besides this, Think Packaging and Curious Design were lucky to be working with such a fun-looking product. A single image of each item is displayed on YOLKR packaging, packing a visual punch thanks to its own [vivid color](https://www.trendhunter.com/trends/fruit-bliss). ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 73% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Playful Branding:** Disruptive innovation opportunities exist in creating packaging and branding that communicate positivity and humor. - **Efficient Culinary Implements:** Disruptive innovation opportunities exist in designing clever and efficient kitchen tools. - **Visual Impact:** Disruptive innovation opportunities exist in creating packaging that visually stands out and makes a statement. ### Sectors Adopting This - **Packaging:** The packaging industry can explore innovative ways to incorporate humor and positivity into product design. - **Kitchen Tools:** The kitchen tools industry can focus on creating clever and efficient culinary implements. - **Design:** The design industry can explore creative ways to make packaging visually impactful and attention-grabbing. ## Related on Trend Hunter - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Farmer-Celebrating Egg Branding](https://www.trendhunter.com/trends/nestfresh-branding.md) - [Playful Coffee Packaging](https://www.trendhunter.com/trends/sunday-coffee-project.md) - [Reformed Yogurt Packagings](https://www.trendhunter.com/trends/nomadic-greiner-packaging.md) - [Bird-Shaped Food Packagings](https://www.trendhunter.com/trends/bigbilled-bird-food-concept.md) - [Yolk-Based Cereals](https://www.trendhunter.com/trends/eggsential-cereal.md) - [Product Packaging Updates](https://www.trendhunter.com/trends/cocoyo-packaging.md) - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Bold Colorful Seed Butter Packaging](https://www.trendhunter.com/trends/88-acres-seed-butter.md)