# Quirky Minimalist Instragrammers Designer Yokoo Gibraan Entices Followers with Goofball Images By Meghan Young | Published 2014-05-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/yokoo-gibraan References: [refinery29](http://www.refinery29.com/yokoo-gibraan-instagram) & [instagram](http://instagram.com/yokoogibraan) Gaining a following of nearly 70 thousand followers on [Instagram](https://www.trendhunter.com/trends/ai-generated-world) is an impressive feat that many people wish they could emulate; Atlanta-based Yokoo Gibraan shows that one way to achieve such a success story is through [minimalist, quirky imagery](https://www.trendhunter.com/trends/meaningful-living) that stimulate the imagination while tickling people's sense of humor. Yokoo Gibraan is the founder of Yokoo Scarves & Accessories, which sells on [Etsy](https://www.trendhunter.com/trends/dropshop), who shows the world how creative her mind is through her Instagram account. Whether taking goofball portraits, often with her own wares, or creating personable still life imagery with coffee cups, foliage and more, Yokoo Gibraan is a personality that will attract many. Refinery 29 points out how her "aesthetic is seemingly contradictory--incorporating both kooky and minimalist elements," yet she makes it work. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 74% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Minimalist Imagery:** Companies can leverage minimalist imagery to create playful yet visually striking content that captivates audiences. - **Quirky Portraits:** Incorporating quirky portraits into marketing campaigns can add a touch of personality and humor to brands, engaging consumers on a deeper level. - **Creative Still Life:** Exploring creative still life imagery can provide opportunities for brands to showcase their products in unique and captivating ways. ### Who This Affects Most - **Fashion and Accessories:** The fashion and accessories industry can embrace Yokoo Gibraan's quirky aesthetic to create innovative and eye-catching campaigns that resonate with customers. - **E-commerce:** E-commerce platforms can learn from Yokoo Gibraan's success on Etsy and utilize minimalist and quirky imagery to enhance product listings, attracting more customers. - **Marketing and Advertising:** Marketing and advertising professionals can apply the concept of minimalist and quirky imagery to create disruptive and memorable campaigns that leave a lasting impact. ## Related on Trend Hunter - [Miniaturized Product Art Photographs](https://www.trendhunter.com/trends/small-muji.md) - [Virtual Appliance Showrooms](https://www.trendhunter.com/trends/appliance-showroom.md) - [Character-Driven Fashion Newsletters](https://www.trendhunter.com/trends/the-realgirl.md) - [AI-Generated Real-World Transformations](https://www.trendhunter.com/trends/ai-generated-world.md) - [Whimsical Pop-Up Cognac Bars](https://www.trendhunter.com/trends/cognac-bar.md) - [Community-Centric Sculptural Installations](https://www.trendhunter.com/trends/playful-sculptures.md) - [Celebratory Odd Designs](https://www.trendhunter.com/trends/ridiculous-design.md) - [Minimalist Pet-Inspired Decor Items](https://www.trendhunter.com/trends/minimal-pets.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md)