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# Signature-Emblazoned Streetwear
New Era's New Range of Apparel Boasts Yohji Yamamoto's Signature

By Amy Duong | Published 2018-11-13 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/yohji-yamamotos-signature
References: [highsnobiety](https://www.highsnobiety.com/p/yohji-yamamoto-new-era-fw18/) & [store.neweracap.jp](https://store.neweracap.jp/shop/e/eF181110A/)

New Era works in collaboration with Japanese designer Yohji Yamamoto on a new collection of apparel that are all adorned in Yohji Yamamoto's signature. The capsule is designed for the Fall/Winter 2018 season and similar to the duo's previous work together, it boasts a [monochromatic color palette](https://www.trendhunter.com/trends/comme-des-garons-and-the-north-face). The pieces include a stadium jacket, hoodies, a carrier backpack, a selection of caps, and bomber jackets.

Some standout items in the new collaborative capsule include the [59FIFTY cap](https://www.trendhunter.com/trends/59fifty-caps) and the assortment of the 9FORTY caps -- all of which are complete in dark navy blue or sleek black hues. Yohji Yamamoto's signature decorates all the pieces in a clean white hue to contrast the dark predominant colors that make up the range.

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 53% | Activity: 17% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### What Makes This Trend Stand Out

- **Signature-emblazoned Streetwear:** The trend of incorporating designer signatures into streetwear creates opportunities for collaboration and exclusivity.
- **Monochromatic Capsule Collections:** Capsule collections with a monochromatic color palette provide unique and cohesive fashion options for consumers.
- **Minimalist Collaborations:** Collaborations between minimalist designers and streetwear brands offer clean and stylish options for fashion-forward consumers.

### Sectors Adopting This

- **Fashion Apparel:** The fashion apparel industry can capitalize on the trend of signature-emblazoned streetwear by partnering with renowned designers to create exclusive collections.
- **Streetwear:** The streetwear industry can benefit from the rise of monochromatic capsule collections by incorporating them into their product offerings.
- **Accessories:** The accessories industry can tap into the minimalist collaborations trend by working with minimalist designers to create stylish and minimalistic accessories.

## Related on Trend Hunter

- [Luxury Streetwear Capsules](https://www.trendhunter.com/trends/mastermind-world-x-new-era.md)
- [Collaborative Headwear Capsules](https://www.trendhunter.com/trends/kiko-kostadinov-and-new-era.md)
- [Sporty Retail Style Capsules](https://www.trendhunter.com/trends/kith-x-new-york-yankees.md)
- [Co-Branded Collaborative Cap Collections](https://www.trendhunter.com/trends/59fifty-caps.md)
- [Anime Headwear Capsule](https://www.trendhunter.com/trends/mobile-suit-gundam-1.md)
- [Reconstructive Streetwear Series](https://www.trendhunter.com/trends/ys-for-men-x-masses.md)
- [Sporty Collaborative Fashion Capsules](https://www.trendhunter.com/trends/born-x-raised-1.md)
- [Leather Streetwear Caps](https://www.trendhunter.com/trends/synthetic-leather-collection.md)
- [Character Apparel Capsule](https://www.trendhunter.com/trends/doraemon-x-new-era.md)
