# 80s-Inspired Brand Centric Designs Y-3's Yohji Love Collection Boasts Cursive Hand-Written Details By Amy Duong | Published 2019-04-08 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/yohji-love References: [hypebeast](https://hypebeast.com/2019/4/y-3-yohji-love-capsule-collection-spring-summer-2019) & [y-3](https://www.y-3.com/gb) Yohji Yamamoto's Y-3 label launches the latest Yohji Love collection for the season and it draws strong inspiration from the 80s. The design cues include cursive hang-painted branding that reads "Love, Yohji Yamamoto" along with [striped accents in reference to adidas](https://www.trendhunter.com/trends/atype-by-adidas). The capsule features designs such as fashion apparel, footwear models, and accessories as well. The collaborative footwear includes two pairs of the Y-33 YOHJI SUPER model in black and white adorned with calligraphy in contrasting hues across the toe box. There is also a pair of [Superstar 80s](https://www.trendhunter.com/trends/clot-superstar) in a contemporary iteration decorated with contrasting branding at the heel and leather tongue. The apparel highlights the Firebird jacket, tees, button-down tops, [graphic bags](https://www.trendhunter.com/trends/forza-e-coraggio), and more. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 61% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### Why This Trend Is Growing - **80s-inspired Designs:** Disruptive innovation opportunity: Create a line of 80s-inspired fashion apparel, footwear, and accessories with unique design cues and branding. - **Hand-written Branding:** Disruptive innovation opportunity: Develop a collection of hand-written branding for fashion apparel, footwear, and accessories to create a personalized and unique touch. - **Collaborative Footwear Models:** Disruptive innovation opportunity: Collaborate with renowned designers and brands to create limited-edition footwear models with distinctive calligraphy and contrasting hues. ### Industries Being Reshaped - **Fashion Apparel:** Disruptive innovation opportunity: Integrate 80s-inspired designs and hand-written branding into fashion apparel, offering a nostalgic and personalized experience for customers. - **Footwear:** Disruptive innovation opportunity: Incorporate collaborative footwear models with unique calligraphy and contrasting branding, creating a sense of exclusivity and artistic expression. - **Accessories:** Disruptive innovation opportunity: Design accessories with cursive branding and striped accents, tapping into the 80s aesthetic and creating statement pieces. ## Related on Trend Hunter - [Elevated Fall Tennis Fashion](https://www.trendhunter.com/trends/y3-fw25-tennis.md) - [Organic Sleek Avant-Garde Sneakers](https://www.trendhunter.com/trends/contranatural.md) - [Chunky Collaborative Fashionable Shoes](https://www.trendhunter.com/trends/adidas-and-y3.md) - [Collaborative Sports Club Fashion](https://www.trendhunter.com/trends/y3-and-real-madrid.md) - [Off-White Chunky Joint Sneakers](https://www.trendhunter.com/trends/prime-x-20.md) - [Collaborative Football Fashion Capsules](https://www.trendhunter.com/trends/y3-predator.md) - [Dynamic Avant-Garde Stealthy Sneakers](https://www.trendhunter.com/trends/gendo.md) - [Individuality-Focused Brand Campaigns](https://www.trendhunter.com/trends/adidas-originals-new-campaign.md) - [Bright Color-Based Spring Fashion](https://www.trendhunter.com/trends/vowels-1.md)