# Dystopian-Inspired Menswear The 'Chairman' Collection by Yohan Serfaty is Strict and Militaristic By Laura McQuarrie | Published 2013-05-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/yohan-serfaty References: [thestyleexaminer](http://www.thestyleexaminer.com/2013/05/y-project-by-yohan-serfaty-menswear.html) & [yproject.fr](http://yproject.fr/aw13.php) The 'Y Project' Autumn/Winter 2013 menswear collection by Yohan Serfaty is dark and has a slightly dystopian feel to it. The collection, entitled 'Chairman,' recently made its debut at [Maison des Métallos](https://www.trendhunter.com/trends/gelquantum-360-viii) during Paris Men’s Fashion Week. It's no surprise that the collection has [political undertones](https://www.trendhunter.com/trends/selkies-the-libertine-collection), as Serfaty previously studied political sciences before deciding to make the foray into the world of fashion. Chairman expresses the "illusion of social power and its consequences on human behaviour." The [utilitarian looks are strict-looking and militaristic](https://www.trendhunter.com/trends/apresse-2026), constructed in deep, sombre shades of grays and blues. Serfaty plays with deconstructed garments and minimal detailing like pockets and buttons to create these sharp-looking silhouettes. To further emphasize the militaristic vibe, male models sport headwear that gives them permanently and prominent, disproving brows. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 78% | Activity: 59% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What's Driving This Trend - **Dystopian-inspired Menswear:** Merging dystopian themes with menswear could lead to innovative approaches in fashion design, aiming to cater to a subculture that has an inclination towards such a style, or even creating a unique fashion niche. - **Utilitarian Silhouettes in Men's Fashion:** Increasing the use of utilitarian styling cues in men's fashion, could lead to disruptive innovation opportunities by bridging the gap between function and fashion for men. - **Political and Socially-inspired Fashion:** The use of political and social themes in fashion design can be disruptive by challenging traditional fashion values, and targeting a unique consumer ethos. ### Who This Affects Most - **Menswear Fashion:** Creating a unique niche in men's fashion through dystopian and utilitarian themes could create new markets and opportunities. - **Textile and Fabric Manufacturing:** Incorporating minimal design and detail into textile and fabric manufacturing can lead to cost savings and environmental sustainability; but also cater to a renewed interest in minimalism and simplicity in fashion. - **Fashion Innovators and Entrepreneurs:** Innovative fashion entrepreneurs who cater to subcultures and unique fashion movements can leverage the popularity of such styles to create new opportunities and markets. ## Related on Trend Hunter - [Futuristic Statement Fashion](https://www.trendhunter.com/trends/the-future-is-not-set.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Measured Winter Wardrobe](https://www.trendhunter.com/trends/vowels-fw26.md) - [Reconstructive Streetwear Series](https://www.trendhunter.com/trends/ys-for-men-x-masses.md) - [Fall-Centric Dynamic Fashion Capsules](https://www.trendhunter.com/trends/undercover-5.md) - [Conceptual Memory-Themed Fashion](https://www.trendhunter.com/trends/paranoid-fw25.md) - [Fantastical Hyper-Utility Fashion Liness](https://www.trendhunter.com/trends/dirty-dirty-jobs.md) - [Retro-Themed Technical Apparel](https://www.trendhunter.com/trends/episode-7-collection.md) - [Parisian Sophisticated Fall Fashion](https://www.trendhunter.com/trends/nn07.md)