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# Pour-Over Soups
Yohaku Drip by Kikkoman is Prepared with the Same Process as Drip-Brewed Coffee

By Laura McQuarrie | Published 2022-01-10 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/yohaku-drip
References: [sprudge](https://sprudge.com/breaking-news-pour-over-soup-183652.html) & [kikkoman](https://www.kikkoman.com/en/index.html)

![Pour-Over Soups](https://cdn.trendhunterstatic.com/thumbs/468/yohaku-drip.jpeg)

Yohaku Drip is a new soup product from [Kikkoman](https://www.trendhunter.com/trends/cocacola-japan-1) that takes inspiration from the way coffee is prepared. This pour-over soup product from the Japanese soy sauce producer is described as being inspired by "the same technique as drip-brewed coffee." In fact, Yokahu Drip packets have the look and function as single-serve pour-over coffee packets, and they have paper filters that are designed to be placed into a mug or bowl.

Once freshly boiled water has been poured over the [single-serve soup packet](https://www.trendhunter.com/trends/premium-instant-soups), it can be left to steep, usually for just a few minutes at a time before it's ready to enjoy.

Yohaku Drip is first launching in three flavors: Katsuo Karebushi (with smoked and fermented bonito fish from the [Kagoshima Prefecture](https://www.trendhunter.com/trends/japanese-black-tea-mousse-tea-latte),) Katsuo Arabushi, (with smoked bonito from the Shizuoka Prefecture) and Magurobushi (with dried tuna flakes and Hokkaido kelp.)

## Trend Insights (Trend Hunter)

- Score: 5.1/10
- Popularity: 57% | Activity: 84% | Freshness: 11%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Pour-over Drinks:** Expanding pour-over technique beyond coffee presents opportunities for new products and markets.
- **Instant Soup:** Incorporating new brewing methods into the preparation of instant soup can offer a differentiated product experience.
- **Regional Ingredients:** Use of regional ingredients in products has become more popular recently and can be a key selling point for new products.

### Sectors Adopting This

- **Food and Beverage:** Innovations like Yohaku Drip reinforce that the food and beverage industry must remain dynamic in their product offerings in order to keep up with evolving consumer preferences.
- **Culinary Equipment:** As new brewing methods are developed for food products, there is an opportunity for innovation in the manufacturing of brewing equipment designed for these products.
- **Packaging:** New products with unique brewing methods require new packaging designs that allow for efficient and easy use for customers.

## Related on Trend Hunter

- [Miso Soup Balls](https://www.trendhunter.com/trends/miso-drops.md)
- [Umami-Packed Dashi Beverages](https://www.trendhunter.com/trends/cocacola-japan-1.md)
- [Savory Soup-Inspired Cappuccinos](https://www.trendhunter.com/trends/starbucks-japan-soupuccino.md)
- [Single-Serve Pour-Over Coffee Bags](https://www.trendhunter.com/trends/pour-over-coffee-bags.md)
- [Drinkable Porridge Soup Refreshments](https://www.trendhunter.com/trends/canned-porridge-soup.md)
- [Sippable Savory Broths](https://www.trendhunter.com/trends/sipping-broth.md)
- [Sake-Inspired Drip Coffee Packs](https://www.trendhunter.com/trends/yamatoya-sake-coffee.md)
- [Freeze-Dried Soup Cubes](https://www.trendhunter.com/trends/freeze-dried-soup.md)
- [Clean-Label Soup Broths](https://www.trendhunter.com/trends/really-good-culinary-concentrates.md)
