# RTD Yogurt Soju Cocktails Yoju’s Soju-Based Canned Cocktail is Creamy, Tangy and Slightly Bubbly By Laura McQuarrie | Published 2023-05-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/yogurt-soju-cocktail References: [districtfray](https://districtfray.com/articles/juju-spirits-lunar-new-year/) & [drinkyoju](https://drinkyoju.com/pages/yoju-about-us)  Yogurt and soju come together in [Yoju’s](https://www.trendhunter.com/trends/hard-vietnamese-coffee) soju cocktail cans, offering a creamier take on other [ready-to-drink soju or sake beverages](https://www.trendhunter.com/trends/oishii-sake-spritz). This soju cocktail is lightly enhanced with bubbles and the addition of yogurt in this cocktail adds a creamy texture and tangy flavor that balances the alcohol content, making it an appealing choice for those who prefer a milder taste. While yogurt soju has been a popular drink in Korea for many years, the increasing influence of Korean culture in North America is supporting the rise of Korean cocktails, especially among consumers who are seeking new and unique drinking experiences. This [canned yogurt soju cocktails](https://www.trendhunter.com/trends/unconventional-rtd-cocktails) offer the same creamy and refreshing taste as traditional versions but with the added benefit of convenience and portability. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 70% | Activity: 64% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Yogurt Soju Combos:** Combining yogurt and soju in cocktails presents an opportunity for further experimentation with unique flavor combinations to appeal to consumers looking for new drinking experiences. - **Ready-to-drink Cocktails:** The popularity of canned yogurt soju cocktails highlights the growing market for ready-to-drink cocktails that offer both convenience and unique flavor profiles. - **Korean-inspired Drinks:** The influence of Korean culture in North America presents a disruptive innovation opportunity for creating new Korean-inspired drinks to appeal to consumers seeking new experiences. ### Where This Applies - **Alcoholic Beverages:** The rise of yogurt soju cocktails presents opportunities for innovation and unique flavor combinations in the alcoholic beverages industry. - **Canned Beverage Industry:** The popularity of canned yogurt soju cocktails highlights the growing market for canned ready-to-drink cocktails and presents opportunities for innovation in packaging and convenience. - **Culinary Industry:** The increasing influence of Korean culture in North America presents opportunities for the culinary industry to incorporate Korean-inspired flavors and dishes in their menus. ## Related on Trend Hunter - [Juicy Soju-Style Cocktails](https://www.trendhunter.com/trends/sojuice.md) - [Canned Soju Margaritas](https://www.trendhunter.com/trends/sojurita.md) - [Canned Asian Cocktails](https://www.trendhunter.com/trends/jumo.md) - [Flavored Soju Cocktails](https://www.trendhunter.com/trends/soju-cocktails.md) - [Sparkling Soju Cocktails](https://www.trendhunter.com/trends/canned-soju-cocktails.md) - [All-Natural Soju Cocktails](https://www.trendhunter.com/trends/soju-seltzer-cocktail.md) - [Goji-Flavored Vodka Beverages](https://www.trendhunter.com/trends/vodka-beverage.md) - [All-Natural Soju Cocktails](https://www.trendhunter.com/trends/allnatural-soju-cocktail.md) - [Sparkling Soju Beverages](https://www.trendhunter.com/trends/hello-soju-beverage.md)