# Vibrant Yogurt Snack Packaging The Chaat Co. Yogurt Snacks Packaging Targets Busy Consumers By Michael Hemsworth | Published 2016-05-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/yogurt-snacks References: [thedieline](http://www.thedieline.com/blog/2016/5/4/the-chaat-co-savory-yogurt) & [pulpandwire](http://pulpandwire.com/) Being that many different consumer segments have come to covet anything that's oriented towards a busy lifestyle, the The Chaat Co. yogurt snacks packaging is destined to be a winner. Designed by Pulp+Wire, the snack packaging features the savory yogurt on the bottom with a package of lentil puffs on the top to snack on separately or mix in. Coming in three color options, The Chaat Co. savory yogurt packaging puts information clearly visible to let consumers quickly identify that it is a gluten-free and probiotic-rich food. The Chaat Co. savory yogurt snacks were created by Anshu Dua and Shiraz Noor as a way to share the deliciousness of Indian cuisine with those that might shy away otherwise. The final result is a product that's healthy, vibrantly packaged and highly portable. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 42% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Busy Lifestyle Products:** The Chaat Co. yogurt snacks packaging caters to busy consumers, offering a convenient and on-the-go snack option. - **Gluten-free Foods:** The Chaat Co. yogurt snacks packaging prominently displays its gluten-free status, appealing to health-conscious individuals seeking gluten-free alternatives. - **Probiotic-rich Foods:** The Chaat Co. yogurt snacks packaging emphasizes its probiotic benefits, tapping into the growing demand for gut health and wellness products. ### Sectors Adopting This - **Food and Beverage Packaging:** The vibrant and informative packaging design of The Chaat Co. yogurt snacks presents opportunities for innovative and eye-catching packaging solutions in the food and beverage industry. - **Indian Cuisine:** The Chaat Co. yogurt snacks introduce the flavors of Indian cuisine in a snack format, opening up possibilities for disruptive innovation in the Indian food industry, such as fusion snacks or traditional dishes in convenient packaging. - **Health and Wellness Products:** The inclusion of gluten-free and probiotic-rich elements in The Chaat Co. yogurt snacks packaging highlights the potential for disruptive innovation in the health and wellness industry, such as incorporating functional ingredients into convenient snack options. ## Related on Trend Hunter - [Vibrant Snack Packaging Designs](https://www.trendhunter.com/trends/cooper-street-snacks.md) - [Nutritious Pouch-Packaged Yogurts](https://www.trendhunter.com/trends/nomadic-good-to-go.md) - [Product Packaging Updates](https://www.trendhunter.com/trends/cocoyo-packaging.md) - [Functional Flavorful Yogurt Pouches](https://www.trendhunter.com/trends/yoghurt-pouch.md) - [Adult-Targeted Yogurt Pouches](https://www.trendhunter.com/trends/protein-packs.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Loaded Greek Yogurt Cups](https://www.trendhunter.com/trends/greek-yogurt-oats-seed-mix.md) - [Dessert-Style Yogurt Pouches](https://www.trendhunter.com/trends/biokul-to-go.md) - [AR Yogurt Packaging](https://www.trendhunter.com/trends/interactive-yogurt-packaging.md)